HEALTH

Prestige preparing big pediatric cough-cold splash

BY Michael Johnsen

NEW YORK — You can expect to see quite a bit of co-promotional activity between PediaCare and Little Remedies in the 2011-2012 cough-cold season, Prestige Brands president and CEO Matthew Mannelly told investors Wednesday morning at the Bank of America Merrill Lynch 2011 Consumer Conference held here.

Prestige acquired PediaCare in November 2010 as part of its acquisition of Blacksmith Brands. That meant the timing for in-store co-promotional activity, such as primary endcap displays for the 2010-2011 season had passed, but not for the 2011-2012 cough-cold season and beyond. “Over the next couple of years, we’re going to be going down that path, and it’s going to be really exciting for us,” Mannelly told investors.

Prior to the acquisition, Prestige had been priced out of many of those endcap programs because of its smaller footprint. Now, with the acquisition of PediaCare and with cough-cold-allergy brands Luden’s and NasalCrom, Prestige fields a hefty cough-cold portfolio, Mannelly said.

Mannelly also suggested historical cough-cold product buying patterns will come back into play. For the 2009-2010 season, H1N1 pandemic concerns prompted many retailers to buy early and often, resulting in a supply chain overloaded with cough-cold products when the H1N1 phenom failed to translate into over-the-counter sales. Retailers will resume aligning their buys a little more closely to consumption, he said.

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HEALTH

FRS Healthy Energy to launch two new formulas

BY Michael Johnsen

FOSTER CITY, Calif. — FRS Healthy Energy on Tuesday announced the launch of new Healthy Protein and Healthy Energy formulas to be shipped in April.

Both products will be fueled by the patented FRS quercetin formula, the company said. Quercetin, recently granted GRAS — generally recognized as safe — status by the Food and Drug Administration, is the natural energy-boosting antioxidant contained in all FRS products. To date, FRS Healthy Energy products contain the highest level of quercetin (QU995) on the market, the company claimed.

The new lines will debut in an environmentally friendly, resealable plastic bottle.

The Healthy Protein line initially will debut two flavors at 190 calories: orange cream and blackberry acai. Each 12-oz. bottle provides 25 g of whey protein and includes 7 g of dietary fiber and essential vitamins.

The FRS Healthy Energy product offerings should appeal to health-conscious consumers seeking prolonged energy and increased stamina by offering 325 mg of quercetin, 85 mg of green tea catechins and seven essential vitamins. FRS will offer two 90-calorie flavors, cherry limeade and wild berry, formulated with organic sugar and stevia.

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3M debuts Cavilon antifungal cream

BY Allison Cerra

ST. PAUL, Minn. — 3M’s skin and wound care division has launched an easy-to-apply cream that is designed to relieve skin discomforts caused by fungal infections.

New Cavilon antifungal cream, which is available in 2-oz. and 5-oz. tubes, is enriched with water-repelling ingredients, including 2% miconazole nitrate, an active ingredient that has been clinically proven to treat tinea corporis (ringworm), tinea pedis (athlete’s foot) and tinea cruris (jock itch), 3M said. The product also is approved for use on fungal infections caused by Candida albicans.

“Cavilon antifungal cream fills a significant need for clinicians and their patients, and by launching this new product, 3M is reinforcing its strong commitment to skin care,” said Marcello Napol, global business director of 3M skin and wound care. “It also bolsters our Cavilon brand by meeting clinical needs for all types of skin applications.”

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