Prestige makeup sales on upswing, NPD says
PORT WASHINGTON, N.Y. Prestige makeup in U.S. department stores is on the rise, marking the first time in two years that the prestige makeup industry has shown a positive trend, according to market research firm the NPD Group.
Dollar sales increased 2% to $2 billion year-to-date through August 2010, compared with the same period in 2009. August 2010 was the fourth consecutive month of positive dollar and unit sales.
“While 2% may not seem like a huge sales increase, it is noteworthy because this is the first time in two years that the prestige market industry is showing a positive trend. We first began to see prestige makeup decline in 2008, before the recession, and if you were to look at where the prestige market industry was just one year ago, in 2009, you would be seeing a 7% decline, compared [with] 2008 figures,” stated Karen Grant, VP and global industry analyst for The NPD Group. “Women continue to tell us that they want to enhance the way they look and to feel more confident and feminine. Experimenting with color is one of the ways they do that without spending a fortune.”
Face and nails were the standout segments, outperforming the total makeup category in the first eight months of the year. Face, the largest segment with 49% dollar share of makeup, grew 3% in dollar volume, versus last year.
Concealer (up 6%), foundation (up 3%) and blush (up 2%) helped drive category growth. The nail segment, the smallest makeup segment with only 1% dollar share, grew a double-digit 31% year-to-date (January through August) 2010, compared with the same time last year.
Both the lip and eye segments showed positive growth as well, 2% and 1%, respectively. The subsegments driving growth in the lip and eye categories were lip color (up 8%) and eye liner (up 3%).
The Skin Cancer Foundation salutes two executives at gala
NEW YORK The Skin Cancer Foundation held its annual Skin Sense Award Gala on Oct. 12, honoring Al Robertson, general manager and CMO of Energizer Personal Care, and Gabriel Tanbourgi, president of BASF Care Chemicals, for their leadership roles in promoting skin health.
The event, held at the Pierre Hotel in New York, attracted roughly 350 people.
“The Skin Sense Award Gala is always a very special night for the foundation, and we deeply appreciate everyone’s support in making the evening a success,” stated Perry Robins, president of The Skin Cancer Foundation. “We know that people are well-aware of the dangers of the sun. However, our research tells us that most people still resist making sun protection a part of their lifestyle. Clearly, there is much work to be done, which is why the Gala is so important.”
Showing their support for the cause were actors Kevin Navayne of “CSI: New York” and Tony Sirico, formerly of “The Sopranos,” and an array of notable guests from the fashion, music, food and reality TV industries. Attendees included acclaimed food critic Gael Greene, musicians Sylvia Tosun and Matt White and fashion insiders Richie Rich and Nole Marin.
Sam Champion, weather anchor of ABC’s “Good Morning America,” hosted the night’s festivities. Champion has battled skin cancer and has done much to raise awareness about the disease.
The program also included a special performance by piano iconoclast ELEW, known for his melding of ragtime, rock and pop, called rockjazz. For the first time, the Gala included an exclusive after party.
Consumers seek high-quality beauty products that boost confidence
NEW YORK Beauty shoppers are more receptive to advertisements that appeal to their confidence, rather than their insecurities, and offer free samples, according to new research from the About Group, which is part of The New York Times Co.
About.com’s “2010 Beauty Study,” conducted online in August, also found that beauty products are considered a necessity, with more than two-thirds of respondents stating that they are willing to buy products even while watching their budgets.
“We see a significant number of intent-driven consumers willing to pay higher prices for quality, brand products that satisfy specific beauty needs,” stated Evan Minskoff, VP marketing for the About Group, which comprises the websites About.com, ConsumerSearch.com, UCompareHealthCare.com and CalorieCount.com. “This presents brands with the opportunity to truly engage this audience by emphasizing the relevance of their products to consumers’ core beauty goals.”
The study found that consumers prefer ads that appeal to their confidence and present brand and product benefits in an informative, intelligent way. They also are receptive to ads that stress quality over price. The most compelling ads offer free samples or trials (cosmetics, 71%; skin care, 64%), printable coupons (cosmetics, 58%; skin care, 56%) and product information (cosmetics, 49%; skin care, 44%).
The data also revealed that more than 50% of consumers prefer well-established brands because they believe these products are more reliable and are perceived to have higher value. Consumers prefer well-established brands versus generic for cosmetics (73%), skin care products (72%) and hair care products (67%).
In addition, consumers indicated that they use beauty products for the following reasons:
- 69% use beauty products to make sure hair and skin always stays healthy;
- 67% use beauty products to help solve specific skin and hair problems/concerns;
- 59% use beauty products to maintain a certain look/style;
- 55% use beauty products to look the best for their age;
- 70% believe that looking their best will make them more successful;
- 63% believe that looking their best will make them more desirable; and
- 75% say when they look good on the outside, they feel good on the inside.