HEALTH

Prestige Imports launches Penthouse-branded libido, sexual wellness supplement

BY Michael Johnsen

ST. CLAIR SHORES, Mich. — Prestige Imports recently announced the upcoming launch of a Penthouse-branded libido and sexual wellness supplement in shot format: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. 

"Prestige Imports is excited to be utilizing the Penthouse brand in connection with these new and innovative libido shots," stated Tom Cleaver, director of marketing for Prestige. "Recent [SymphonyIRI Group] data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7% over the last 52 weeks in North America, to roughly a $20 billion category. With our expertise in the food and beverage industry, and the reputation and global reach of the Penthouse brand, we believe this is a winning combination for these sexual wellness products."

The Penthouse libido shots are scheduled to be available nationwide beginning in July, and currently are available in Max Muscle Sports Nutrition stores. 

Prestige Imports licensed the products from General Media Communications, the publisher of Penthouse magazine.

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Blast Powder Nutrition breaks into energy shot/drink market

BY Michael Johnsen

LOS ANGELES — Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine. 

“Blast Powder is the healthy alternative to energy and sports drinks in a convenient packet,” stated John Richards, VP consumer relations and marketing at Blast Powder. “Other popular energy drinks, such as Red Bull and Monster, often contain high levels of sugar and other ingredients that your body does not need. Blast Powder is an all-natural alternative for people looking to get a quick blast of energy, without the crash.”

Blast Powder is packaged in a single-serving packet and is in powder form, containing only 6 calories and no sugar per serving. In addition to caffeine, the formulation includes stevia and creatine monohydrate. 

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NACDS supports repeal of legislation requiring prescriptions for OTCs

BY Antoinette Alexander

ALEXANDRIA, Va. — The National Association of Chain Drug Stores announced on Thursday its support of legislation that seeks to repeal a provision of the Patient Protection and Affordable Care Act, which requires consumers to obtain a prescription to use their flexible spending accounts for over-the-counter medication purchases.

The Restoring Access to Medication Act was introduced by U.S. Reps. Lynn Jenkins, R-Kan., and Shelley Berkley, D-Nev., and Sens. Pat Roberts, R-Kan., and Ben Nelson, D-Neb.

"This provision makes it more costly and more burdensome for millions of patients to obtain approximately 15,000 cost-effective, over-the-counter medications," stated NACDS president and CEO Steve Anderson. "On a bipartisan basis, members of Congress have raised legitimate questions about whether this new restriction was the right way to go, and this legislation would answer that question in favor of cost-effective patient care."

More than 35 million Americans rely on FSAs or other tax-deferred accounts for their basic healthcare needs and services, and an estimated 19 million use them for purchasing OTC medications.

"By enacting this common-sense bill, Congress will lift an onerous burden on patients, pharmacies and healthcare providers, and restore American families’ convenient access to effective, affordable and convenient healthcare products for their healthcare needs," Anderson added.

NACDS previously endorsed similar legislation (H.R. 605/ S. 312), introduced by U.S. Rep. Erik Paulsen, R-Minn., and U.S. Sen. Kay Bailey Hutchison, R-Texas, which repeals the prescription restriction and restores consumers’ access to tax-deferred accounts for OTC purchases.

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