Prestige Brands breaks down causes of sore throat pain in study
IRVINGTON, N.Y. — Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.
In addition to screaming, the survey found that individuals associated with certain professions are susceptible to sore throats. The careers most commonly associated with sore throat pain are singers (53%) and auctioneers (40%). Healthcare workers (47%) and teachers (37%) also were perceived to be at risk due to their potential exposure to airborne illnesses. Conversely, 72% of sore throat sufferers were under the weather from a cold or flu.
“The findings are a testament to the fact that during winter months, colds and the flu are not the only causes for sore throat pain; rather there are many other causes as well,” stated Jean Boyko, VP science and technology for Prestige Brands.
The survey was conducted by the TABS Group, an independent consumer analytics company, which contacted 903 people to explore causes of sore throat pain and the remedies people use to treat them.
As many as 55% of respondents listed throat pain relief as the top reason for buying a particular sore throat remedy brand, followed by 38% who said they bought a particular brand because it works instantly. The survey also found that people under 30 years of age were more than 80% likely to have sore throat pain caused by excessive partying.
Orgain’s meal-replacement drinks carry organic seal
SAN ANTONIO — Orgain introduced the first certified organic ready-to-drink meal replacement last week at the ECRM Vitamin, Diet and Sports Nutrition conference.
The RTDs feature the “USDA Organic” seal and sell for a suggested retail price of $9.99 for a four-pack. Each drink contains 16 g of organic whey protein, complex carbohydrates from brown rice, five organic fruits and five organic vegetables.
Orgain’s RTDs currently are available in creamy chocolate fudge and sweet vanilla bean flavors, and a café mocha flavor will begin shipping in April.
iChill puts ECRM attendees at ease
SAN ANTONIO — Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week here at the ECRM Vitamin, Diet and Sports Nutrition conference.
The shot contains such ingredients as melatonin and valerian root to help people with high stress or those who have trouble sleeping to relax. The shot currently is available in several convenience store retailers, including 7-Eleven stores, and retails for a suggested price of $2.99.