Presidente Beer expands U.S. market presence with campaign
MIAMI A Hispanic and multicultural marketing firm has been tapped to boost a popular Dominician Republic beer’s U.S. market presence.
Presidente Beer is seeking to advance its brand with the help of ViVA Partnership to help advance the brand to a leadership position for imported Latin beers. The new Presidente Beer integrated campaign is set to launch in June in select markets, initially targeting South Florida residents and U.S. tourists traveling to the Caribbean, ViVA Partnership said.
“The goal is to integrate multiple online/offline elements that are so fluid it’s impossible to detect any boundaries between what takes place online and the experience for consumers offline,” said Linda Lane Gonzalez, ViVA Partnership CEO. “Each component works toward establishing a relationship with the consumer. From a Facebook fan page to online experiences with games, downloads, screensavers, contests and virtual gifts to real-life encounters on the beach, or cruise ships, everything is tied together with a central strategy.”
Rite Aid introduces Tugaboos baby care line
CAMP HILL, Pa. Rite Aid on Thursday introduced its new private-brand baby care line Tugaboos, beginning with Tugaboos diapers that now are available at all Rite Aid stores.
The new baby care line is part of Rite Aid’s plan to revamp its entire private brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer.
Creams, lotions and wipes are among the products that will be added to the line of Tugaboos baby care products.
Parents and caretakers can watch short informational videos about Tugaboos premium diapers and Tugaboos training pants on Rite Aid’s Video Values online savings program site at RiteAid.com, earning $1 off coupons.
P&G launches eStore
CINCINNATI A new online shopping site will offer household, beauty and grooming products from one of the largest consumer goods makers in the world.
Procter & Gamble’s premier site, eStore, was developed with PFSweb and marries innovation with shopper insights, P&G said. Functioning as a “living learning lab,” eStore features such tools as brand shop pages, consumer engagement and feedback and social network integration.
Prior to the national launch, the eStore enlisted 5,000 shoppers to help guide the design and development of the “ideal” online shopping site. These shoppers aided in simplifying navigation and which products should be featured on the site. Brands to be featured on the site include Tide, Swiffer, Olay, CoverGirl, Pampers and Febreeze.
“The U.S. eStore is an exciting initiative that we feel will help us listen, learn and collaborate with online shoppers to find new opportunities to serve consumers’ household, beauty and grooming needs,” said Kirk Perry, P&G VP, North America. “Through our partnership with PFSweb and on-going testing with consumers, we envision the eStore will help deliver new tools, services and features that can ultimately be shared with retailers to provide a real convenience and value for shoppers, while also delivering innovation for the industry and specifically for our product categories.”