Predictive analytics’ role in health care
AUDIO Q&A: With the number of loyalty cards collecting reams of consumer data these days, the ability to crunch that data into meaningful insights will become more valuable. DSN caught up with Dave Dimas — program director of engineering, sciences and information technology at the University of California, Irvine Extension — to discuss the role predictive analytics can play in health care, as well as a new certificate program on how to best translate that consumer data into action plans.
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National Confectioners Association names Jelly Belly executive as board chairman
WASHINGTON — Jelly Belly president and COO Bob Simpson will take over the National Confectioners Association’s executive board as chairman.
NCA’s publication, Candy & Snack Today said Simpson replaces Mitchell Goetze as the chairman of the executive board. Blommer Chocolate Co. president Peter Blommer was appointed to serve as vice chairman, and Goetze, who is president and COO of Goetze’s Candy Co., becomes ex-officio chairman.
The complete NCA executive board list can be found here.
PR firm RedLetter signed to promote the Zim’s brand of skin and lip care products
NORTH LIMA, Ohio — Perfecta Products, the national manufacturer and distributer of Zim’s consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company’s national media outreach and social media strategy.
"RedLetter brings extensive expertise in the consumer products space that will assist in accomplishing our national business objectives," stated Scott Gorley, CEO of Perfecta Products. "Their PR direction will complement the reach and market penetration of Perfecta Products’ national marketing and branding initiatives. We look forward to the heightened awareness and educational benefits this integrated approach will provide for lifting the Zim’s brand."
"Perfecta Products has an ambitious calendar ahead with many new and exciting product innovations in development," stated Eric Haley, CEO RedLetter. "We are honored to represent Perfect Products in telling their story to U.S. consumer and B2B audiences, and look forward to a mutually rewarding relationship."
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