MINNEAPOLIS — Novelty gift company 30 Watt introduced its latest prank gift for the outlet-challenged. Billed as a “solution” for hard-to-reach electrical devices, Connect-A-Cord is actually 50 1-ft. sections of extension cord.
The gag gift’s packaging boasts that it “comes with an optional contractor case for tangle-free storage,” but when the recipient opens up the Prank Pack, they will discover the bright yellow flaps inside reading “Prank You!”
The product retails for $8. New Prank Packs will be added each year to the line, according to 30 Watt.
ReportersNotebook — General Merchandise, 12/10/12
RETAILER NEWS — Walgreens launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens’ family of companies, the Ology brand features a line of household cleaners, as well as baby and personal care products.
The new brand would fall in line with legislation presently under consideration — The Safe Chemicals Act — that if passed, would require that ingredients be determined safe for human health before being used in everyday consumer products. The pending legislation has led several industry leaders to pledge to remove potentially harmful and carcinogenic chemicals from several offerings over the next several years.
“Ology reflects our dedication to innovation, our constant drive to improve our customers’ quality of life, and our ongoing commitment to help people get, stay and live well,” stated Joe Magnacca, president of daily living products and solutions for Walgreens. Items will be available nationwide by early November.
SUPPLIER NEWS — Static Guard has partnered with celebrity fashion stylist Phillip Bloch to launch the year-long Stylist’s Secret Weapon Campaign. Bloch, who has experience dressing award-winning celebrities, will encourage style mavens to unleash their inner stylista by embracing Static Guard. The partnership between the Hollywood stylist and Static Guard will include several appearances, as well as social media contests and giveaways.
Draining devices demand heavy-duty power
Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.
That’s good news for a category that has seen a fair share of decline in recent years. Freedonia Group sees a shift in the product mix toward more expensive primary batteries, particularly superpremium alkaline and primary lithium products.
Alkaline batteries will continue to dominate the market, and should generate 84% of sales in 2015.
The article above is part of the DSN Category Review Series. For the complete Batteries Sell-Through Report, including extensive charts, data and more analysis, click here.