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Praim Group to distribute all-natural ‘Where’s Waldo?’ chocolate bars

BY Jason Owen

BOSTON — Praim Group, a food licensing, marketing and distribution company, today announced its agreement to create and distribute a line of all-natural chocolate bars featuring Where’s Waldo?

Praim Group will introduce four limited edition collectible designs that include two "everyday" and two "holiday" SKUs. All bars are milk chocolate, 3.5 ounces, kosher and all-natural. The MSRP is $1.99 to $2.49. The packaging will feature Where’s Waldo? scenes, including "Land of Waldos" and "Cake Factory," allowing consumers to enjoy their chocolate while also searching for Waldo. Consumers can log onto www.PraimGroup.com to find solutions to the limited edition collectible wrappers.

"These designs are fun and interactive, and children and adults will not only like the chocolate, but can play with the wrapper as well," said Paul Pruett , CEO of Praim Group. "Where’s Waldo? is the perfect complement to our product line, further positioning Praim Group as a one-stop shop for designer chocolate."

"What better way to celebrate Waldo’s 25th Anniversary than with chocolate?" said Karyn Schneider, vice president North American Licensing, DreamWorks Classics. "We are enormously pleased to partner with Praim Group, who has a proven record of expanding successful brands into the confections aisle."

First published in 1987, Where’s Waldo? is a global publishing phenomenon with more than 58 million books sold worldwide. The series is published in more than 38 countries and has been translated into more than 30 languages.


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Target features products selected by Wired magazine

BY Alaric DeArment

MINNEAPOLIS — Target will feature electronics picked by the editors of Wired magazine, under a deal between the two announced Monday.

Target said the custom-curated assortment of products would include four products available for the first time at Target, including personal fitness, photography, digital music streaming and others.

"Target wanted to collaborate with an industry expert to create an assortment that will help our guests find the latest gadgets easily and conveniently," Target VP electronics John Butcher said. "The editorial team at Wired shares our love for the latest gadgets, and Target’s guests can trust them to offer credible product recommendations."

Additional products will be included on a new page on Target’s website.

"Wired has always been about showcasing the role technology and innovation play in improving our lives," Wired editor-in-chief Scott Dadich said. "It’s a pleasure to partner with Target, not only aligning our common commitment to great design, but creating a unique experience for Target guests to discover new and well-made products."


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Rite Aid CEO appointed to Supervalu board

BY Alaric DeArment

MINNEAPOLIS — Supervalu has appointed Rite Aid president, chairman and CEO John Standley to its board of directors, the supermarket operator said.

The company also announced the appointment of Cerberus Capital Management COO and general counsel Mark Neporent.

"I am very pleased that John and Mark have accepted positions on our board," Supervalu non-executive chairman Bob Miller said. "It is important that we have a strong board of directors with a mix of industry, financial and professional experience to draw upon. John and Mark provide tremendous knowledge and a strong understanding of the guidance and direction this board should offer Supervalu during its rebuilding process."

Standley became Rite Aid’s CEO in 2010 and was elected chairman of the retail pharmacy chain’s board in June 2012, having been named its president and COO in September 2008. He had previously served as Rite Aid’s chief administrative officer and senior EVP from 1999 to 2005, as well as serving as CEO and board member of Pathmark Stores from 2005 to 2007.

Rite Aid’s relationship with Supervalu dates back to 2010, when the two companies announced a deal to open 10 co-branded Rite Aid-Save-a-Lot stores in the Greenville, S.C., area.

 

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