Practical tool sets, toys to be popular in 2013
As Seen on TV products continue to command more space on drug store shelves, not only during the holiday season but year-round.
The first quarter of 2013 is looking strong since manufacturers have a number of new products on the market that have already proven popular with consumers.
“Manufacturers have been spending on ads to drive sales, but there have also been some great products,” said Mike Govindani, president of Screen2Store. “The category was strong last year, and business is up again for 2013.”
Govindani said that in 2012, business was driven by plush and home items. “Plush will carry over with sales of Pillow Pet Dream Lites and Bright Light pillows, but there are some other strong products for the first quarter,” he said.
Clare Kogler, president of Jordan Whitney agreed that plush products still had upside potential. “Handy and useful tool sets have become highly successful at year’s end, as have toys for children, particularly plush items,” she said.
Idea Village’s Detail Doctor car resurface restorer, Café Cup reusable coffee cup and TeleBrands’ Pocket Hose are among Govindani’s picks for strong performers in first quarter 2013.
Idea Village’s Detail Doctor, a product which restores color and shine on interior and exterior car surfaces and provides protection from damaging UV rays, is endorsed by Danny “The Count” Koker from the hit TV show “Counting Cars.”
Idea Village’s Ice Cream Magic also is getting attention. “The ice cream maker is a great activity that also doubles as an ice cream server,” said Robin Bonnema, VP sales at Idea Village. “In just three minutes, you can make homemade ice cream.”
Housewares continue to be an important part of the category. Café Cup, with a $10.99 retail price, should be a popular product that will spawn imitators. “As expensive single-use machines are becoming more popular, this product is a great alternative,” Govindani said.
AJ Khubani, CEO and founder of TeleBrands, said the company’s Pocket Hose will fuel sales in the first quarter. “We expect Pocket Hose to be the biggest item for the first half of 2013. In fact, we’ve already received orders from all of the major drug chains for Pocket Hose,” he said. TeleBrands had record sales at CVS and Rite Aid last year, Khubani said. He is optimistic that 2013 sales will continue to be strong.
Three-out-of-four OTC consumers read the label
When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.
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Source: AccentHealth. To view the demographic breakdown of participants, click here.
Meijer appoints J.K. Symancyk as president
GRAND RAPIDS, Mich. — Meijer has appointed J.K. Symancyk as president of the company, the mass merchandise retailer said Tuesday.
Meijer said Symancyk’s new role came one year after he assumed the role of COO, while Mark Murray has been appointed to the new position of co-CEO, serving with current CEO Hank Meijer. Symancyk’s new position will officially begin Feb. 3.
"I am pleased to introduce J.K. as our next company president," Meijer, who also is co-chairman, said. "J.K. has been a key member of our leadership team, including most recently as our chief operating officer, and he has played an important role in the growth and success of Meijer since joining us in 2006."
Symancyk originally began working for Meijer in 2006 as VP perishables, becoming EVP merchandising and marketing in 2007 and COO in 2012.
"Having worked with J.K. in his different roles here at Meijer, we are very confident he is the right leader to help continue our path of growth and expansion," Meijer said. "We are also delighted that Mark Murray will remain a valuable partner in the continued growth of Meijer. Mark and his team have done a tremendous job and have positioned Meijer well for the future."