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Powering up

BY Barbara White-Sax

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products. The Powermat includes three components: a charging mat that serves as a wireless power transmitter, a smartphone case and a portable backup battery that acts as a personal portable charger.


Duracell Powermat CEO Ron Rabinowitz sees powermats as the future of recharging. “People will be able to charge wirelessly on embedded ‘wireless power hot spots’ in public venues where they travel and interact throughout their day,” he said. “All they will need to do is put their phone on the table … the difference is that now, their smartphones will get charged from the table.”


The Duracell Powermat 24-hour power system will be available this fall and will support the iPhone and other leading smartphones.

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Buyer impulse still strong

BY Barbara White-Sax

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months. In a recent survey of more than 1,500 consumers, 46% said they made an unplanned purchase during their most recent trip to the drug store. (For complete results, visit DrugStoreNews.com/c2b-mobile-insights)


Paco Underhill, founder of consumer behavior research and consulting firm Envirosell, said drug store checkouts represent a “glaring opportunity.” 


“There needs to be a reinvention of the checkout and a revitalization of impulse merchandise in the drug channel,” he said. “Magazines, batteries, health-related products and seasonal merchandise all represent an opportunity for impulse purchase in those stores.”

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Greek speak

BY Barbara White-Sax

NORWICH, N.Y. — Chobani has introduced two new versions of its popular Greek yogurt — 16-oz. blends and single-flavor six-packs. The new multiserve 16-oz. blended flavors are available in six flavors: 0% fat black cherry, blueberry and peach, and 2% fat mango, pineapple and vanilla chocolate chunk. The resealable larger size containers are perfect for cooking and will retail for $3.79. New six-packs are available in 0% fat black cherry, blueberry, peach and strawberry, and a 2% fat pineapple flavor. The multipack will retail for $6.49. The category leader in an exploding yogurt category, Chobani continues to introduce new products and flavors based on consumer feedback.

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