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Powerful Yogurt to expand product portfolio

BY Ryan Chavis

ANAHEIM, Calif. — Powerful Yogurt last week at Natural Products Expo West in Anaheim, Calif., announced plans to debut two new product lines: Powerful Yogurt Protein Bars and Powerful Yogurt Plus+.

The company’s Powerful Yogurt Protein bar features a yogurt coating as well as probiotics. The bars packs 20 g of protein and contains low sugar and calorie content. Consumers will be able to choose from yogurt creme, peanut butter and chocolate coconut flavors.

The Powerful Yogurt Plus+ line of Greek yogurt contains 21 g of natural protein for every 8-oz. serving and will be available in Coconut and Quinoa, Tropical Fruit and Oats, and Lemon and Chia.

"We are very excited to be evolving into a company with a strong portfolio of great-tasting, all-natural, high-protein foods that fuel the active lifestyle," said founder and CEO Carlos Ramirez. "One year ago we launched Powerful Yogurt with one product line. The success of our high-protein, award-winning Greek yogurt led to the strong growth and innovation that you see today, but this is just the beginning."

Powerful Yogurt products are available at nearly 2,000 grocery stores across the country.

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CandyRific introduces new novelty items

BY Barbara White-Sax

LOUISVILLE, Ky. — CandyRific has introduced two novelty items for spring. The Cinderella Light and Sound Wand with Candy, an extension of CandyRific’s princess line with Disney Consumer Products, features Cinderella in her classic blue ball gown on top of the wand, which makes a magical sound, lights up and includes .53-oz. of microbytes candy.

A Spiderman Candy Fan also has been introduced, featuring Spidey atop a candy fan, which also includes .28-oz. tube of microbytes candy.

Both products retail for $3.99 and are available in 12-count displays.

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Jelly Belly expands Camo Beans

BY Barbara White-Sax

FAIRFIELD, Calif. — Jelly Belly has added a second colorful, trendy bag to its line of Camo Beans — Pink Camo Beans. For every bag of Camo Beans and Pink Camo Beans sold, Jelly Belly Charities will donate $0.25 to support U.S. veterans and their families. The mix includes Cotton Candy, Coconut, Licorice, Cherry Passion Fruit Smoothie, Bubble Gum and Strawberry Cheesecake.

The new Camo Beans are available in 3.5-oz. hanging Grab & Go bags and will be on shelf in March.

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