Post kicks off tour
PARSIPPANY, N.J. — Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.
The cereal company said it is bringing an interactive tractor display to several major cities, including New York, Los Angeles, Tampa, San Diego and Orlando throughout January and February. The goal: to teach consumers why ingredients in such cereals as Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.
“Consumers need to go beyond looking at the nutrition label and understand where nutrients like fiber and antioxidants are coming from when they pick something like a breakfast cereal,” said Mark Izzo, director of research and development for Post Foods. “Other cereals contain fiber in highly processed, unnatural forms that look nothing like food products. Post Shredded Wheat, Grape-Nuts and Post Raisin Bran contain only naturally occurring ingredients like whole-grain fiber and whole wheat … exactly what you would expect to see in a wheat field.”
For more information on Post Shredded Wheat, Grape-Nuts and Post Raisin Bran, visit PostNatural.com.
Jones Soda, The Onion create co-branded sodas
SEATTLE — Jones Soda and The Onion have teamed up to bring consumers a co-branded line of limited-edition sodas.
The companies created a collection of six 12-oz. glass bottles — which will retail for $12.99 — that each boasts a black-and-white newsprint-inspired label with a signature Onion headline and accompanying image. The collection includes Jones’ popular green apple, root beer and strawberry-lime flavors.
"The Onion and Jones share a lot of the same youthful and light-hearted fans, so it was a natural partnership," said Jones director of marketing Mike Spear. "We picked some of our best-selling flavors, The Onion picked their favorite headlines, and we married them together."
Coca-Cola expands collaboration with IFRC
ATLANTA — Coca-Cola announced it is extending its collaboration with the International Federation of Red Cross and Red Crescent Societies in a new global partnership.
Coca-Cola announced a $2 million investment to support the IFRC’s work in disaster response and preparedness, and public engagement, in communities that both organizations serve. Coca-Cola’s charitable arm, the Coca-Cola Foundation, will donate $1 million to the IFRC’s Disaster Response Emergency Fund.
Coca-Cola and the Red Cross Red Crescent already work together in more than 50 countries.
“Our partnership with [Coca-Cola] has the potential to become one of the world’s leading business and civil-society collaborations,” said Bekele Geleta, IFRC secretary general. “It will enable us to extend our reach even further in communities worldwide so we can be of greater service to vulnerable people. In this era of increasing natural disasters, imagine the magnitude of what we can accomplish together in disaster response and preparedness.”