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Post Foods follows Greek yogurt craze with introduction of new Honey Bunches of Oats cereal

BY Rebecca Haughey

PARSIPPANY, N.J. — Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.

Available nationwide, the new cereal combines real Greek yogurt bunches, crispy whole grain flakes and honey. It is the first of the Honey Bunches of Oats line to include Greek yogurt.

"Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since. In recent years, Greek yogurt has become a breakfast favorite as well," said Mark Izzo, VP research, development and innovations at Post Foods. "We channeled the innovation that made Honey Bunches of Oats great — combining favorites — to create two unique granolas that unite both the sweet taste of honey and slightly tangy taste of Greek yogurt."

In addition to the unique flavor combination, Honey Bunches of Oats Greek Honey Crunch has 33 g of whole grains, 80% of the daily value for iron and is heart-healthy.

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L.Alter says:
May-31-2015 03:37 am

Oats is good for heart-health, as it helps reducing the cholesterol level, and also helps keeping fit and slim. Thanks! 

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Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

BY Jason Owen

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

With one squeeze of the Mio Fit liquid concentrate into your 8-oz. glass of water, you’ll add vitamins B3, B6 and B12, as well as 35 mg of potassium and 75 mg of sodium, essential electrolytes that help rehydrate our bodies during and after exercise. All this is added without sugar, artificial flavors and zero calories. Mio Fit is available in both Berry Blast and Arctic Grape flavors, pictured here.

On the heels of the product launch, Kraft will run Mio’s first-ever Super Bowl commercial during the third quarter of Super Bowl XVLII on Feb. 3, 2013. The commercial will feature actor Tracy Morgan, star of NBC’s "30 Rock."

Mio Fit comes in two sizes — 18 or 12 8-fl.-oz. servings per bottle — and is available in mass market, grocery and convenience stores nationwide.


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ConAgra introduces new version of Pam cooking spray

BY Alaric DeArment

OMAHA, Neb. — A new version of ConAgra Foods’ Pam cooking spray is designed to be calorie-free and leave less residue, the company said.

The food company said that the new Pam leaves up to 99% less residue and is available in three varieties: original, baking and butter.

"We’re excited to introduce the new Pam cooking sprays, which prevent residue better than leading bargain brands of cooking sprays and still provide superior no-stick results," ConAgra Foods Pam brand director Anne-Michele Harrington said. "It’s the perfect solution to help keep residue off cookware to avoid tough cleanup jobs."

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