HEALTH

Portionpals weight loss receives EMA award

BY Michael Johnsen

NEW YORK The European Manufacturers Association recently named portionpals, an innovative weight loss tool, its 2008 diet product of the year, John Hamberg, portionpals vice president of marketing, reported Tuesday.

In the U.S., Hamberg said, unit sales of portionpals—a set of five translucent cutting-board disks that visually provide consumers with USDA recommended servings for meat, poultry, fish, sides and desserts—have already exceeded 500,000 in the first six months it’s been on the market.

The five-disk set retails for less than $20.

“Although not a diet, the plan is to aid the consumer by giving them a simple guideline that is easily integrated into their overall lifestyle,” stated portionpals founder Paris D’Jon. “Our success has definitely been giving people the opportunity to eat the foods they love and therefore preventing the effect of yo-yo dieting.”

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HDI introduces TRUEtest blood glucose strips

BY Michael Johnsen

FORT LAUDERDALE, Fla. Home Diagnostics, Inc. on Monday announced the pending launch of its new blood glucose test strip platform called TRUEtest.

“The development of our new TRUEtest strip platform has been a major effort for us and the upcoming launch of our no-coding meters will mark a significant technological advance that will greatly benefit people with diabetes,” stated Richard Damron, Jr., HDI president and chief executive officer. “With this upcoming product platform, we are continuing to deliver on our promise of providing people with diabetes and our business partners with high-quality, cutting-edge products at affordable prices.”

According to the company, TRUEtest strips will utilize no-coding technology that automatically calibrates with the company’s upcoming TRUEresult and TRUE2go blood glucose meters. Home Diagnostics’ TRUEresult meter will offer advanced performance features while TRUE2go will be the world’s smallest monitor for on-the-go testing. The company expects to launch these products, the latest additions to the TRUE product line of diabetes testing supplies, in the second half of 2008 following clearance from the Food and Drug Administration.

The new no-coding technology of TRUEtest strips will eliminate the need for users to code their TRUEresult and TRUE2go meters with each new box of test strips. This enhancement reduces the risk of inaccurate glucose results caused by miscoding or failure to change the code when a new box of test strips is used.

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Rite Aid inks exclusivity deal with Home Diagnostics

BY Michael Johnsen

FORT LAUDERDALE, Fla. Home Diagnostics Monday morning announced that it has signed an agreement to be the exclusive supplier of a co-branded blood glucose monitoring system for Rite Aid.

“When Home Diagnostics pioneered the co-branding strategy for blood glucose monitors in 2000, it was with a vision of providing people with diabetes with safe, accurate and easy-to-use blood glucose monitoring supplies at affordable prices,” stated Richard Damron, Jr., HDI president and chief executive officer. “This partnership with Rite Aid is a significant addition to our business. It is also a confirmation of the trust customers place in our products, as well as our status as the leading supplier of co-branded blood glucose meters in the U.S.”

Home Diagnostics’ TRUEtrack will be available as the TRUEtrack for Rite Aid blood glucose monitoring system at more than 5,000 Rite Aid stores across the U.S. starting March 2008.

Previously, Home Diagnostics products were available at Brooks-Eckerd pharmacies, which were acquired by Rite Aid in 2007. Home Diagnostics is also the exclusive co-brand supplier of blood glucose monitoring supplies to other leading pharmacies including Walgreens and CVS, as well as national distributors such as AmerisourceBergen, Cardinal Health and McKesson.

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