BEAUTY CARE

Portable oral care expected to grow

BY Antoinette Alexander

Portable oral care continues to be on the upswing, and it is likely that the segment will continue to experience growth as Americans age and take more medications and oral health conditions also rise.


According to SymphonyIRI Group, a Chicago-based market research firm, sales of portable oral care rose more than 18% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).
Many of the products within this segment aim to battle dry mouth or xerostomia. Studies have shown that up to 400 medications — prescriptions and OTCs — can contribute to dry mouth. A symptom of xerostomia is bad breath.


 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.

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Whitening products find new ways to brighten smiles

BY Antoinette Alexander



The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile. 
According to SymphonyIRI Group, a Chicago-based 
market research firm, sales of tooth-whitening products inched up about 0.6% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


Looking to drive greater sales, manufacturers continue to develop products that promise even greater results. For example, Procter & Gamble celebrated during New York Fashion Week 2012 the launch of its newest Crest 3D White products, which includes the new Crest 3D White Intensive Professional Effects Whitestrips. The new whitestrips promise to deliver professional-level whitening results in seven days.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.

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Brushing up on innovation

BY Antoinette Alexander

Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


Looking ahead, manufacturers will continue to innovate as evidenced by Colgate-Palmolive. In the first quarter, the company expanded its Colgate 360 franchise with the launch of Colgate 360 Surround Sonic Power, which removes bacteria in three ways. The brush has surround bristles, wraparound cleaner, and a cheek and tongue cleaner.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.

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Which area of the industry do you think Amazon’s entry would shake up the most?