Popular Jelly Belly flavor celebrates milestone with a makeover
FAIRFIELD, Calif. — Jelly Belly Candy Co. is celebrating a milestone with a product overhaul that will both draw in consumers and drive impulse sales, the company said.
Jelly Belly’s Buttered Popcorn jelly beans have clocked 25 years as a consumer staple. The buttery bean is the second most popular flavor in the company’s lineup. Very Cherry nabbed the top spot. In celebration of the anniversary, the company will offer the flavor in a 3.5-oz. Grab & Go bag — complete with a branded popcorn container on the packaging — and will ship in 12-count display caddies to retailers.
Magnum adds decadent addition to portfolio
ENGLEWOOD CLIFFS, N.J. — Magnum, a premium ice cream brand, announced the debut of Magnum Infinity ice cream bars, which the company is billing as its most decadent treat yet.
"Since Magnum Ice Cream stepped on the U.S. scene in 2011, we’ve brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes," said Nick Soukas, director of ice cream at Unilever. "And, now we’re excited to deliver our most indulgent chocolate experience yet with the addition of our new Magnum Infinity ice cream bar."
The company also announced a new mini variety pack that includes mini versions of three Magnum flavors — classic, almond and white chocolate.
Magnum Infinity is available in two flavors, chocolate and a chocolate and raspberry combo. The bars are available in three-count multipacks at grocery stores for a suggested retail price of $3.99. The Magnum Mini variety pack is available for a SRP of $4.99 for a 6-count box.
Hammonds expands Brittle line
DENVER — Hammond’s Candies announced that it’s adding seven new flavors to its Brittle Crisps line. Consumers will now be able to choose from Maple Walnut, Jalapeno and Lime, Sea Salt Caramel Drizzle, Cayenne and Cashew, Coconut and Spice and Dark Chocolate Drizzle and Cashew.
"These are flavors that help translate traditional, delicious candies for modern audiences," said Andrew Schuman, Hammond’s president and CEO. "With the extension of our brittle line, we’re giving people new reasons to reach for and enjoy the candies they grew up with."
The company introduced its line of gourmet brittles and other nut candies in 2013. The new flavors will join the existing line, which includes Toffee Crunch, Chocolate Dipped and Toffee Crunch Cashew varieties. Brittles are packaged in 9-oz. re-sealable bags with a suggested retail price from $3.99 to $4.99.