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Popcorn, Indiana unveils new FIT popcorn variety

BY Jason Owen

ENGLEWOOD, N.J. — Popcorn, Indiana has announced a new flavor to add to its line of FIT popcorn snacks: FIT Real Butter.

FIT Real Butter received certification from the American Heart Association and earned the Heart-Check mark, meeting the organization¹s requirements for heart-healthy foods as part of an overall healthy diet.

"The entire team at Popcorn, Indiana is dedicated to making the best tasting popcorn on the planet, and we are always looking for ways to create the next best thing when it comes to both flavor and well-being," said Hitesh Hajarnavis, president and CEO of Popcorn, Indiana.

The new flavor will be unveiled at the Natural Products Expo West Trade Show March 8-10 in Anaheim, Calif. It will also carry the "Biggest Loser Approved" seal continuing the partnership between the two healthy lifestyle brands.

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Wrigley plans caffeinated gum launch next month

BY Alaric DeArment

CHICAGO — Wm. Wrigley Jr. Co. is launching a new chewing gum that comes with a kick.

The chewing gum maker, part of Mars, plans to introduce Alert Energy Caffeine Gum next month, with full distribution expected this summer. The gum, which the company will launch at convenience stores, supermarkets and mass merchandisers, is designed for adults aged 25 to 49 who use caffeine for energy and want a portable product that lets them control caffeine intake, the company said.

Each piece of gum contains 40 mg of caffeine, equivalent to 4 oz. of coffee, and the gum is sold in packages of eight for $2.99. Despite the flavors, the gum has a bitter taste, but the company said that, the hexagonal shape of the pellets and the packaging would differentiate it from traditional chewing gums.
 

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Odwalla introduces new food bars for kids

BY Jason Owen

HALF MOON BAY, Calif. — Odwalla this week announced new food bars designed specifically for kids made with whole grains and fruits, the company said.

Odwalla Bars for Kids come in three flavors: Chocolate Chip Kick, Strawberry Score and Banana Dunk. Each flavor contains 11 to 12 g of organic whole-grains, equal to about 25% of the whole grains needs as recommended by the Whole Grains Council. Each bar also contains 130 to 140 calories, and is a good source of fiber and calcium.

“It’s so important, and so difficult, to manage kids’ diets in today’s nonstop world. At Odwalla, we’re always looking to create healthful solutions for busy moms and dads,” said Irma Shrivastava, vice president of marketing, Odwalla.

All three bars are available in 1.28-oz. single units and in multi-packs. Odwalla Bars for Kids can be found at natural food stores, select supermarkets and specialty outlets nationwide.


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