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Popchips to launch Katy Perry-inspired flavor

BY Alaric DeArment

SAN FRANCISCO — Pop singer Katy Perry will leave her mark on the newest flavor from snack brand Popchips, the company said Friday.

Popchips said it would launch Katy’s Kettle Corn, described as sweet and salty, at Target stores this month. Perry joined the company in July 2012 as an investor and creative partner and expressed an interest in creating a signature flavor of the snack.

"Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor," Perry said. "So I rallied behind the idea of kettle corn. When I snack, I crave a little bit of sweet and a little bit of salt, but I had yet to find a healthier way to satisfy those cravings."

The packaging will feature a mix of pink and purple colors and a spotlight to the heart over the "i" in the Popchips logo, the company said.

 

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Simply Orange Juice mixes up new blends

BY Jason Owen

APOPKA, Fla. —Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade varieties: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

“More than ever, consumers are seeking variety in their beverage choices. To meet the demand for new flavors, we are offering refreshing new twists on classic favorites,” said Allison Higbie, group director of marketing for Simply Beverages. “Our new lemonade and orange juice blends are all-natural and are made with only not-from-concentrate juices.”

Launching this month, Simply Orange with Tangerine and Simply Orange with Banana will join the Simply Orange blend family, which includes mango and pineapple varieties. Both blends are gently pasteurized and loaded with a full day’s supply of vitamin C.

Simply Lemonade with Blueberry is all-natural, combining the great taste of Simply Lemonade with pureed blueberries to create a balanced, sweet-and-tart flavor sensation. This delicious drink can be enjoyed at any time throughout the day and by lemonade lovers of all ages. Simply Lemonade with Blueberry joins the Simply Lemonade family of raspberry and mango varieties.

All three new Simply Beverage varieties are available in the brand’s 59-oz. carafe and can be found in the chilled juice section of grocery stores nationwide.

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‘Must. Have. Wheat Thins.’ ad campaign kicks off for Super Bowl

BY Jason Owen

EAST HANOVER, N.J. — Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

The TV spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders — even a yeti!

"We talked to some of our most enthusiastic fans and were pleased to hear about the deep connection they have with the Wheat Thins brand," said Katie Williams, senior marketing director at Mondelez International. "The goal of this campaign is to celebrate those who already love us, entice others to discover that love and reward our consumers’ passion for the brand in meaningful ways."

In addition to the new ad, Wheat Thins will support the new "Must. Have. Wheat Thins." campaign with a social media promotion in the weeks leading up to the big game, one of the biggest snacking occasions of the year. Wheat Thins understands that many fans are just as devoted to football as they are their favorite snack, and to ensure its most passionate fans never run out of their all-important game-time snacks, it is challenging consumers across the country to determine whether San Francisco’s or Baltimore’s fans deserve free Wheat Thins. Fans can share their love for one of the two cities by voting on Twitter and Instagram with #SF #MUSTHAVEWHEATTHINS or #BAL #MUSTHAVEWHEATTHINS. In the winning city with the most social ‘noise,’ or votes, Wheat Thins will be making snack runs on Feb. 3, delivering free products so fans can enjoy their favorite snacks without missing a single play. For complete rules, please visit Musthavewheatthins.com.

A second ad in the "Must. Have. Wheat Thins." campaign will feature a particularly frustrated fan unable to eat Wheat Thins — a puppet!

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