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Pop-Tarts brings fan favorite back to store shelves

BY Gisselle Gaitan

After requests from fans of the Pop-Tarts products to bring back a discontinued flavor, the brand has decided to give into demand and bring the Frosted Strawberry Milkshake flavor back to store shelves. For a limited time, consumers will be able to purchase the toaster pastries beginning in December.  

"It's been five years since Pop-Tarts has offered this limited-edition variety. Ever since, Frosted Strawberry Milkshake has been our most highly-requested flavor among fans on social media, so we're excited to treat them again," Angela Gusse, director of marketing for Pop-Tarts, said.

The Frosted Strawberry Milkshake flavor contains a creamy, strawberry-flavored filling that can be enjoyed toasted, un-toasted or straight from the freezer, the company said. The Battle Creek Mich.-based brand also announced that the product will be available at retailers nationwide.

Pop-Tarts are part of Kellogg's, whose brands include Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more. 

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Hershey’s goes for triple the chocolate with new Cookie Layer Crunch flavor

BY Gisselle Gaitan

Hershey's had added even more chocolate to its Cookie Layer Crunch product line. The Hershey, Pennsylvania-based company has announced the debut of the Triple Chocolate flavor, which is made from chocolate crème, chocolate cookie bits and milk chocolate.  

"Following the successful launch of Hershey's Cookie Layer Crunch last year, it was evident that Hershey fans couldn't get enough of the delicious layers of our newest innovation in chocolate treats," Edward Edson, senior brand manager at Hershey's Franchise, said. "Due to the popularity of the product, the brand wanted to expand our flavor profile of Hershey's Cookie Layer Crunch to offer more delicious combinations, and from that we developed Triple Chocolate."

The Cookie Layer Crunch bars originally launched in December of 2016, now feature four flavors:

  • Triple Chocolate: milk chocolate layered with chocolate crème and chocolate cookie bits;
  • Caramel: milk chocolate layered with caramel and shortbread cookie bits;
  • Vanilla Crème: milk chocolate layered with vanilla crème and chocolate cookie bits; and 
  • Mint Crème: dark chocolate layered with mint crème and chocolate cookie bits. 

Hershey’s Cookie Layer Crunch in Triple Chocolate can be purchased at retailers nationwide for the suggested retail price of .99 cents for a 1.4-oz. sized bar, a 2.1-oz. king sized bar and a 6.3-oz. nine-piece stand-up bag at the suggested retail price of $4.19.  

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Hallmark’s new Signature

BY Seth Mendelson

According to research from Hallmark, the Kansas City, Mo.-based greeting cards company, nearly three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting.

To capitalize on this, officials at the card publisher say they are helping people celebrate the holiday season with new selections of intricately-designed Signature cards, featuring handcrafted embellishments and unique craftsmanship. The holiday collection features the largest selection of Signature cards for the season ever, including Signature Hanukkah and Signature Spanish cards for the first time at holiday.

“At Hallmark, we know that sending a card is as emotionally rewarding as receiving a card, and we want to help people share that joy with loved ones this holiday season,” said Lindsey Roy, vice president of marketing – Hallmark Greetings. “Hallmark Signature cards are all about the details – premium papers, rich textures and beautiful embellishments. It’s these little details that deliver so much joy and make such a lasting impression.”

Hallmark Signature Holiday cards feature fresh, sophisticated designs paired with warm, genuine messages, as well as new and expanded Signature kids cards, company officials said. The cards are handcrafted with distinctive designs, high-quality materials and just-right flourishes like gems, foil and fabrics, they noted.

This holiday season, Hallmark is continuing a bright and energetic national marketing campaign showcasing the special craftsmanship found only in Signature cards and the emotional payoff of spreading cheer through a card. Pop sensation Gwen Stefani’s “Jingle Bells” from her brand new holiday album “You Make it Feel Like Christmas” provides an upbeat soundtrack for Hallmark’s holiday television spot, embedded above. Stefani’s new holiday album, which features designs from Hallmark gift wrap archives, will be sold in Hallmark Gold Crown Stores, and she will do a Facebook Live video about her holiday and card-sending traditions.

“We want to inspire people to share joy by creating special moments near and far during the holidays,” said Roy. “Hallmark Signature cards are the perfect way to celebrate and reflect the beauty of your relationships and the little things that make them so special.”

Christmas is the largest holiday for sending greeting cards in the U.S. with approximately 1.3 billion cards sent industry-wide. Hallmark has more than 2,000 Christmas cards available.

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