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Pop-Tarts adds peanut butter flavors after high demand from fans

BY Jason Owen

BATTLE CREEK, Mich. — Pop-Tarts has "Gone Nutty" with the newest addition to its line of breakfast pastries launching two new varieties of peanut butter-filled items after high customer demand.

"Peanut butter has long been the most requested flavor by our fans," said Dick Podiak, director of marketing for Pop-Tarts. "We think everyone will agree it was worth the wait once they taste these delicious new varieties."

Pop-Tarts Gone Nutty is available in two flavors: Peanut Butter and Frosted Chocolate Peanut Butter.

Peanut Butter Pop-Tarts have a filling made with real peanut butter and are sprinkled with fine sugar crystals, while the Frosted Chocolate Peanut Butter flavor features a chocolate pastry crust and sweet frosting. Both are wrapped in special gold foil, differentiating them from the brand’s traditional silver foil wrappers. The peanut butter flavors are available now at local retailers.

Pop-Tarts is a Kellogg Company brand.


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Most of Ahold’s Albert Heijn stores to have Bol.com pickup points by summer

BY Alaric DeArment

UTRECHT, Netherlands — Nearly all of Royal Ahold’s Albert Heijn stores in the Netherlands will have pick-up points for the company’s Bol.com online grocery service by this summer, the company said Monday.

Ahold said it would mostly finish rolling out the service at Albert Heijn stores by mid-July, with a dramatic increase scheduled to take place between the middle of this month and then. Ahold also owns the Peapod online grocery service in the United States and has been steadily adding pickup points at its brick-and-mortar stores; the company operates the Stop & Shop, Giant-Landover and Giant-Carlisle chains in the Northeast and Virginia.

Peapod itself serves 24 markets, including in those served by Ahold’s brick-and-mortar stores and in Illinois, Wisconsin and Indiana. In addition to online ordering, the company operates several "virtual grocery stores" at subway and commuter rail stations in Chicago and many East Coast cities.


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Target to market DC comics-themed merchandise

BY Alaric DeArment

MINNEAPOLIS — Superheroes like Superman, Batman, Green Lantern and others will be showing up at Target stores this summer.

The mass merchandise retailer has signed a deal with Warner Bros. Consumer Products and DC Entertainment to introduce Justice League merchandise. Other characters in the comic franchise include Aquaman, Cyborg, The Flash and Wonder Woman. The collection will appear at all Target stores on Sunday and will include products like melamine dinnerware, sand toys and beach towels. Financial terms of the deal were not disclosed.


Pictured here: The Batman snack cup.

"We know Target’s guests love discovering unique merchandise, and this collection delivers the unexpected with a dash of great design," Target director of product design and development Greg Van Bellinger said. "Fans of all ages are sure to love these one-of-a-kind summer items."


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