BEAUTY CARE

Pop star Fergie named global beauty ambassador for Wet ‘n Wild

BY Antoinette Alexander

LOS ANGELES — Cosmetics brand Wet ‘n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.


Together, Wet ‘n Wild and Fergie will kick off a multiyear worldwide campaign that empowers women to approach beauty in a fearless, hip yet economically savvy way. In addition to promoting Wet ‘n Wild products via promotional materials, planograms and events that will feature Fergie, the brand will introduce Fergie signature lines by Wet ‘n Wild, exclusive collections that will be a reflection of the singer’s rock-star glam style. 


“Fergie’s approach to beauty and style is an ideal representation of our brand. She has the unique ability to go from hip, edgy and sexy to red-carpet glamorous. Her versatility and range is perfectly aligned with Wet ‘n Wild,” stated Bill George, president and COO of Markwins Beauty Products. “She’s a strong woman who is immensely talented, and who has used her determination and perseverance to conquer the entertainment industry on all fronts. We couldn’t be more thrilled to work with her.” 


Appearing on the Wet ‘n Wild website is a contest for Wet ‘n Wild VIP members and friends to win exclusive, signed Fergie memorabilia, as well as her favorite Wet ‘n Wild products. The star also will attend retail and customer events throughout the year to represent the Wet ‘n Wild brand. 


The Grammy award-winning artist is responsible for some of the music industry’s biggest hits, both as a singer and as a songwriter. She has reached the top of the international charts on her own and as a member of the Black Eyed Peas, and has appeared both in films and on television in theatrical roles. She also has received accolades as a fashion designer, serving as the creative force and visionary behind her signature footwear collection.

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Report: L’Oréal to expand Kiehl’s in U.K.

BY Antoinette Alexander

NEW YORK — L’Oréal is looking to spread its Kiehl’s skin care brand across the United Kingdom this year, according to a published report in The Telegraph.

Kiehl’s opened its first of 15 U.K. locations back in 2002 and now plans to open 12 more stores across the U.K. this year, according to the article.

Founded in 1851 as an apothecary business in New York, Kiehl’s has established a unique reputation in the prestige cosmetics market. The New York brand sold to L’Oréal in 2000 and the French beauty giant has since taken Kiehl’s from its East Village base in New York to 177 stores and 554 outlets worldwide.

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Kinerase to donate percentage of sales at Ulta via ‘Change Your Skin, Change Your Life’ campaign

BY Antoinette Alexander

BRIDGEWATER, N.J. — Kinerase, a division of Valeant Pharmaceuticals North America, has announced its second annual "Change Your Skin, Change Your Life" campaign, for which it will partner with four charities throughout the year to make financial contributions.

Each quarter, Kinerase will partner with a different charity, donating 20% of the proceeds of the sales of a selected product. In recognition of American Heart Month this February, Kinerase has chosen to partner with HealthyWomen, an organization whose core mission is to educate, inform and empower women to make smart health choices. The donation will consist of 20% of the proceeds from sales of Kinerase C8 Peptide Intensive Treatment at Ulta during this one-month period.

"’Change Your Skin, Change Your Life’ is not just about bringing the consumer closer to our brand, but also drawing attention to the HealthyWomen organization," stated Jill Wittenberg, marketing manager for Valeant Pharmaceuticals. "We chose HealthyWomen because it shares our goal of keeping women healthy from the inside out. While Kinerase helps protect the outside, HealthyWomen encourages women to protect the inside by giving them the necessary tools to lead healthy lifestyles. Starting with protecting their skin, a simple purchase enables consumers to help protect the lives of women."

Kinerase and Valeant Pharmaceuticals will announce an additional three charitable partners in the "Change Your Skin, Change Your Life" campaign throughout the year.

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