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Pop Rocks planning array of brand awareness efforts for 2013

BY Melissa Valliant

ATLANTA — Fizzy popping candy Pop Rocks is boosting awareness of its myriad flavors next year with plans for consumer sampling, promotions, sponsorships and social media activity.

"Consumers are very familiar with our traditional flavors," said Armando Carrillo, VP sales for Pop Rocks. "Through a variety of brand exposure opportunities, consumer awareness of our full line will grow and that will bring new attention and excitement to the category."

In addition to the original cherry flavor, Pop Rocks is also available in Bubble Gum, which transforms into gum; strawberry; tropical punch; watermelon; green apple, a new flavor; blue razz; cotton candy; and three choices of dips, a popping candy with lollipops in sour apple, blue raspberry and sour strawberry.

A press release from the company stated that it’s working on a number of consumer engagement marketing activities, possibly including a Pop Rocks recipe book, a guide to throwing a "pop-rocking party," partnerships with pop rock brands and concert sampling for teens.

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Caribou Coffee celebrates 20 years with Anniversary Blend

BY Jason Owen

MINNEAPOLIS — Caribou Coffee, originally founded by Kim and John Puckett, is celebrating its 20th anniversary on Dec. 14. To commemorate 20 years of roasting exceptional coffee, Caribou released their Anniversary Blend coffee on Nov. 25 featuring the original Caribou Blend recipe, as well as thanking their loyal fans with a 20-day anniversary celebration.

On Nov. 25, Caribou launched its "20 Feel Good Years" program, offering 20 deals for 20 days. Throughout the campaign, fans who text BOU20 to 65017* or "like" Caribou’s Facebook page are alerted to daily deals. Offers include discounts on a range of Caribou’s best-in-class beverages and beans, delicious food items and branded merchandise. The promotion will officially conclude on Caribou’s anniversary, Dec. 14, 2012.

"With our 20th anniversary, this holiday season is a particularly important one for all of us at Caribou, and for our fans," said Mike Tattersfield, president and CEO of Caribou Coffee. "We couldn’t be more thrilled to celebrate with customers and Caribou team members throughout the country with our ’20 Feel Good Years’ program, and we look forward to continuing to grow, and to offer the Caribou experience in 2013 and for years to come."

In addition to Caribou’s Anniversary Blend coffee, the company is also offering a commemorative ceramic mug and stainless steel tumbler in its stores and online through January.

Caribou’s 20th anniversary caps off an exciting year for the company, which is known for its handcrafted beverages, innovative menu and cozy coffeehouses. Caribou increased its domestic and international footprint in 2012, opening 56 new locations with six more to come yet this year and celebrating its 100th international operating location this May. Additionally, the coffeehouse was recently ranked top overall chain among quick refreshment brands in Zagat’s "Fast-Food Survey," as voted on by consumers.

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S.LEOON says:
Jun-04-2013 05:10 am

Celebrating ones loved-one'sHappy Anniversary Quotes and messages displays to clients along with leads which, while some came along with absent, your business features blossomed. You'll earn recognition for your triumphs along with spread understanding ones services or products.

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Kellogg introduces new cereal, toaster pastry flavors

BY Alaric DeArment

BATTLE CREEK, Mich. — Kellogg has introduced a series of new breakfast food products, the company said Monday.

The new products include Mini-Wheats Crunch, a brown sugar-flavored cereal that the company called the first-ever nonshredded cereal from the brand, designed to stay crispy in milk; vanilla-flavored Scooby Doo cereal, made with whole grains and shaped like Scooby-inspired dog bones; Special K Chocolately Strawberry cereal, a limited-addition cereal designed for people trying to manage their weight; Brown Sugar Cinnamon Jacks, whose flavor also flavors the milk; and Pop-Tarts Oatmeal Delights toaster pastries.

"At Kellogg, we have a clear understanding of the evolving lifestyles, taste preferences and nutrition needs of our consumers," Kellogg Morning Foods SVP marketing and innovation Doug VanDeVelde said. "We translate those insights into delicious and nutritious options that consumers love."


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