BEAUTY CARE

Poo-Pourri CEO shares insight on brand success

BY DSN STAFF

When Suzy Batiz launched Poo-Pourri about seven years ago she had no idea the success that the before-you-go toilet spray would enjoy. Leveraging humor as an angle to break through the taboo topic, Poo-Pourri has doubled in growth since its launch thanks, in large part, to a successful Internet marketing campaign that catapulted the brand to international awareness and success. DSN recently caught up with Batiz to learn more about the brand’s success story.

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Aquaphor teams up with Brooke Burke’s ‘ModernMom’

BY Antoinette Alexander

 WILTON, Conn. — Aquaphor, a Beiersdorf brand, has teamed up with actress, TV host, entrepreneur, fashion designer and celebrity mom Brooke Burke to produce original video content on her YouTube channel, ModernMom, which is part of the Kin Community network.

Over the course of six episodes, Burke will share 18 of her tried-and-true tips and tricks, showcasing how Aquaphor can help busy moms balance it all.

 “As a working mom, I have a lot on my plate, and trying to balance my family’s needs with my own can be overwhelming,” stated Brooke. “That’s why when I find one product that’s really versatile … it’s like gold. And now, I want to share it with busy moms who find themselves in a similar situation.”

For nearly 90 years, Aquaphor has been the go-to solution for many skin care needs for the whole family. From healing minor cuts and scrapes to soothing babies’ diaper rash, the multipurpose ointment, used and recommended by dermatologists and pediatricians alike, has become a proven medicine cabinet staple.

“We’re excited to partner with Brooke to showcase some of the unknown uses of the fan-favorite product,” stated Carole Rissmann, VP, marketing at Beiersdorf. “We find that our fans, especially busy moms, use Aquaphor in so many different ways — and that’s something worth celebrating! We’re happy to be able to provide a proven skin care solution that’s stood the test of time — since 1925.”

The first three episodes were released Dec. 10. Additional episodes will air in January 2015.
 

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Former Helen of Troy exec joins Bio Ionic as COO

BY Antoinette Alexander

LOS ANGELES — Former Helen of Troy executive Tom Gebhart has joined Bio Ionic as COO.

Most recently, Gebhart served as SVP and GM of Belson, a subsidiary of Helen of Troy.  Before joining Helen of Troy, Gebhart worked at Sally Beauty in their Beauty Systems Group and served as the VP of merchandising. Prior to that, he spent seven years with BeautyFirst, a chain group of beauty supply and beauty salons with more than 100 doors.
 
“I have always been impressed with Bio Ionic and have been intrigued by their advanced Ionic Mineral technology,” stated Gebhart. “As the new COO of the company, I plan to take the brand to the next level. This company has tremendous potential and I am excited to be part of the growth.”
 
Gebhart will drive the strategy and development of all marketing initiatives, including new product development, sales promotion and more, while building the marketing capabilities of the organization itself.
 
Currently, Bio Ionic offers a portfolio of hair tools and technology products at select retailers nationwide.
 

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