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Pomegranate outranks cranberry, grape in health juice study

BY Jenna Duncan

LOS ANGELES Though nutritionists still insist that the healthiest way to get your fruits and vegetables is to go straight to the source, a new study released by researchers at UCLA named pomegranate juice the most beneficial juice source of vitamins and antioxidants.

Pomegranate outranked Concord grape and black cherry juices, and even blueberry and cranberry juices, which are recognized for containing higher levels of vitamin C. Some research indicates that pomegranate juice may also help protect against some cancers, like prostate cancer, and it may also lessen the risk of heart disease.

According to Health magazine contributor and clinical nutritionist Samantha Heller, fruits with vivid coloring (most often berries) tend to be highest in antioxidants and are, therefore, a healthier juice option.

However, Heller warned that too much juice is not necessarily a good thing, as many bottled juices contain high levels of calories and sugar. Some fruit juices, such as grapefruit juice, may also create negative results from interactions with medications.

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Hy-Vee holds SmartWater contest to boost health awareness

BY Drew Buono

DES MOINES, Iowa Hy-Vee is running a new promotion that includes a grand prize of an in-home culinary cooking class, a nutrition consultation, a $1,500 Hy-Vee gift card for a pantry makeover and a one-year supply of Glaceau’s Smartwater, as part of its ongoing plan to boost better health and wellness, according to Supermarket News.

The “Jumpstart with Smartwater Sweepstakes” runs through July 11. Along with the grand prize, there will be two first prizes of a nutrition consultation, $500 Hy-Vee gift card for a pantry makeover and three-month supply of Smartwater.

All prizewinners will be selected in a random drawing on or about July 15.

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Wise Snacks launches summer giveaway promos

BY Jenna Duncan

NEW YORK and BOSTON Wise Snack Foods has said that it will go to the streets in two major cities to launch a sampling campaign led by snack ambassadors to get the word out about Wise for the summer.

A Wise-sponsored “Snack Squad” will have a presence at high-traffic events in New York and Boston, the company has said. Wise representatives will give out $0.25 bags of Cheez Doodles and Wise potato chips.

Also as part of the campaign, players from the Boston Red Sox and New York Mets will make special appearances at the Wise snack stations. In all, the Snack Squad will visit 35 events.

Subway posters and radio spots are going up around New York and in Boston there will be subway platform posters, cards inside train cars, as well as TV and radio spots, the company said.

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