Poll gauges women’s brand loyalty
YONKERS, N.Y. According to a new poll released Monday that will be featured in the November 2008 issue of ShopSmart, a publication of Consumer Reports, women are willing to switch brands of over-the-counter medications (68 percent), milk (67 percent) and eggs (67 percent) to save money, but only 29 percent say they would change their brand of pet food.
Now, more than last year, 29 percent of respondents say that they’re buying more generic or store brands; in households with kids the number is 37 percent.
Women are also reluctant to switch cosmetics (30 percent), personal-care items (48 percent) and toilet paper (49 percent).
The poll also found that when it comes to shopping for new appliances, 27 percent of women say that reliability is the most important consideration while the brand falls well behind the other factors in determining which appliance to purchase at 4 percent. However, women are not willing to sacrifice brand name to save money on appliances as only 38 percent of women said they would purchase a lesser known brand to save money.
“We were surprised to find that women are so readily willing to switch medications,” stated Lisa Lee Freeman, editor-in-chief of ShopSmart. “However, I am happy to see that women value reliability over brand when it comes to large purchases such as appliances.”
Conducted by the Consumer Reports National Research Center, the brand loyalty poll is part of ShopSmart’s feature on the best and worst brands, which includes a guide to which types of products are most likely to need repairs, information about whether an appliance is worth repair or should be replaced instead and tips to maintain appliances to avoid costly repairs.
The Consumer Reports National Research Center conducted a telephone survey of a nationally representative probability sample of telephone households. As many as 1,006 interviews were completed among women over the age of 18. Interviewing took place between June 26 and June 29.
Natrol introduces Cholest Intercept aimed at lowering LDLs
CHATSWORTH, Calif. Natrol on Monday announced the introduction this month of Cholest Intercept, which according to the company is a natural, safe and effective way to lower LDL cholesterol by as much as 15 percent in as little as 4 weeks while also preserving HDL cholesterol.
“Cholest Intercept contains an advanced formula of plant sterols that can actively compete with food cholesterol for absorption in the small intestines,” stated Michael Yatcilla, Natrol vice president of research and development. “When Cholest Intercept is taken with meals, the body absorbs less cholesterol from fish, meat, dairy, eggs and other animal products. This results in lower levels of LDL cholesterol in the blood.”
Cholest Intercept also contains B-vitamins which have been shown to help maintain normal homocysteine levels that are already in the normal range, Yatcilla added.
According to Natrol, the company is promoting the product launch through a buy-one-get-one-free offer at Rite Aid through Sept. 27.
Walgreens to carry Neptune’s omega-3-heavy Schiff MegaRed
LAVAL, Quebec Neptune Technologies & Bioressources on Monday reported that its distributor Schiff Nutrition has launched Schiff MegaRed containing Neptune Krill Oil in Walgreens.
“We continue to execute on our expansion strategy to seek strong penetration in mass retail channels, and now with distribution in Costco and Walgreens, the consumer mass market represents a fast growing sales segment for Neptune driven by brand recognition and consumer acceptance,” stated Thierry Houillon, Neptune’s vice president of nutraceuticals. “Premium products within the worldwide marine omega-3 market such as Neptune Krill Oil are gaining major market share driven by consumer demand for natural health and wellness products with proven therapeutic benefits,” he said, noting that the high-end omega-3 market is growing at an annual rate of between 20 and 30 percent.