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Polaroid’s Fotobar blurs line between retail, entertainment

BY DSN STAFF

DELRAY BEACH, Fla. — Polaroid unveiled its new concept, Polaroid Fotobar, here, in February, with plans to open at least 10 locations this year. The 2,000-sq.-ft. store is positioned both as a place to shop and a center for recreation and entertainment, allowing customers to release "trapped" photos and display them as premium-quality art. Customers can select pictures taken with their phones and wirelessly transmit them to a bar-top workstation for ordering prints or instantly uploading them to Facebook, Instagram, Picasa and other platforms. A multipurpose room, The Studio will include photo classes, private parties and studio space. Other locations are planned for New York, Las Vegas and Boston.

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DSN to co-host pre-TSE forum: ‘Creating the Future’

BY Michael Johnsen

LAS VEGAS — Top-notch talents will be featured here at the Westin Hotel immediately before the inaugural Total Store Expo event to discuss top-line retail strategies. Hosted by the Mack Elevation Forum along with The Drug Store News Group, the one-day summit event, “The Seven Ideas to Create the Future,” will give attendees a grasp of industry best practices in marketing, merchandising and retail consumer packaged goods strategy.

“They best win through joint development, and they are in a constant dialogue with their partners,” noted Dan Mack, EVP strategic business development, who will be moderating the forum. “They create the future.”

Highlights include:

  • Joe Magnacca, CEO of RadioShack, will share how to create a game-changing culture that emphasizes speed to market and customer experience;
  • Dennis Moore, Nielsen SVP analytics, will uncover five big data blind spots to reveal hidden insights; Google’s head of CPG Catherine Roe will discuss social media in brand building;
  • IRi VP, general manager strategy Larry Levin will discuss incremental growth and productivity through localized assortments;
  • Ken Martindale, Rite Aid COO, will discuss unleashing hidden assets; and
  • Walgreens’ Shannon Curtin, VP beauty, personal care and seasonal, will discuss the best practices of effective collaborative vendor co-creation on new item launches.

“It is not brick-and-mortar versus digital,” Mack noted. “It’s how do you talk to the consumer with one voice.”

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IRi: 1-in-5 people always looking for new products

BY Michael Johnsen

CHICAGO — Americans may have been on a roller coaster ride with the U.S. economy over the past few years, but that doesn’t mean they don’t want to try new products, noted IRi in its recently released 2012 IRi New Product Pacesetters report.

According to IRi’s 2012 new products survey, 20% of consumers are “always” looking for new products to try. And consumer packaged goods companies are doing their best to oblige. In 2011-2012, nearly 1,900 new CPG brands hit retail shelves across U.S. multi-outlets. IRi New Product Pacesetters averaged $39.5 million in annualized sales, reaching a combined $7.9 billion in year-one total sales. A total of 40 brands captured more than $50 million in sales during their first year, and 11 brands soared past $100 million.

Some key highlights: 15 new pet care banners achieved IRi New Product Pacesetter status in 2012; anti-aging remains a big focus in personal care, with skin care brands like Garnier Skin Renew BB Cream and RoC Multi Correxion; the year’s most successful healthcare launches tell a story of proactive health care and the power of nature and new technologies, such as Centrum ProNutrients and Vicks Nature Fusion, formulated with real honey in place of artificial flavors and dyes.

To view the full report, click here.

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H.BURKE says:
Apr-24-2013 07:43 pm

When are you going to review the $ 773.8 million Dollar Sales First Aid Ointment/Antiseptic Category in detail. I understand food and consumables generate big $$$$$. However, the First Aid Category growth is being overlooked. Neosporin is # 1 is sales and Hibiclens is ranked # 4 according to IRI data (ending 12/30/13) posted in the April issue of MMR. Walgreens sells almost 400,000 bottles of Hibiclens a year which generates approximately $ 4.5 million in dollar sales from 2.5 inches of shelf space. Before you can apply Neosporin you must effectively cleanse the wound. Why has Hibiclens increased in sales double-digits for the past four years? Flu, MRSA, infections, and home healthcare. Why does the major grocery outlets continue to sell Hibiclens from their pharmacies instead of merchandising Hibiclens in the First Aid/Wound Care section like the major drug chanins and mass merchandisers. What about the Store Brand opportunities for an Antispetic Skin Cleanser that aren't being reviewed? Hal Burke Xttrium Laboratories

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