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Polaroid goes Gaga with Grey Label

BY Allison Cerra

LAS VEGAS — Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga’s artistic vision.

The Polaroid Grey Label initially will feature a trio of products that include:

  • The GL10 instant mobile printer, available in May at a retail price of $149.99, gives users the instant printing experience with Polaroid’s Zink Zero Ink technology, making photo printing mess-free. Polaroid also will roll out Zink photo paper for the printer as well;

  • Polaroid’s GL30 instant digital camera, a departure from traditional Polaroid cameras, is designed for longevity and gives users the option to select a number of filters and borders to create truly original images that instantly fit in the palm of a hand. The digital camera will be available later this year, with a price to be determined; and

  • The GL20 camera glasses, in which users instantly can capture or upload photos with the built-in camera and then display the images on the glasses’ LCD screens for others to see. The camera glasses will be available later this year, with a price to be determined.

The products were unveiled at the Consumer Electronics Show in Las Vegas.

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," Lady Gaga said. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

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Henkel looks to shake up laundry category

BY Allison Cerra

NEW YORK — A new fabric softener from Henkel is sure to revolutionize the laundry category.

Henkel has rolled out its Purex Complete crystals softener, which can be directly added to laundry at the beginning of every wash cycle. Unlike traditional oil-based softeners, this innovative product infuses fibers with long-lasting fragrance. The softener also is 100% safe to use on baby clothes and children’s sleepwear.

Purex Complete crystals softener is available in three fragrances: Fresh Spring Waters, Lavender Blossom and Tropical Splash, is priced from $3.99 to $5.99 and is available at food and drug stores.

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Testing blood glucose gets tech-savvy

BY DSN STAFF

HARRISBURG, Pa. — Bayer Diabetes’ Contour USB, pictured here at CVS, may be ideal for those tech-savvy boomers just learning they have diabetes. 

The monitor takes a blood-glucose reading at one end and can be inserted into the USB port of either a home computer or the laptop in the doctor’s office.

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