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Poland Spring announces $150K grant to help conserve 58-acre Indian cellar land

BY Allison Cerra

HOLLIS, Maine Poland Spring joined the Trust for Public Land in announcing the successful completion of the Indian Cellar conservation project. The company is donating $150,000 to help permanently conserve the 58 acres of land near its Hollis bottling facility known as Indian Cellar.

The land runs for a mile along the Saco River and will be permanently protected from development for public enjoyment.

“Preserving this land is important to the people of Hollis and Buxton,” said Bill Maples, Maine operations director for Poland Spring. “As a member of this community employing over 400 people in York County, Poland Spring is honored to partner with our neighbors and the Trust for Public Land to help protect this natural resource rich in environmental and historical significance.”

The $1 million project was funded by the Land for Maine’s Future (LMF) program ($375,000), the town of Hollis ($250,000), private donors ($375,000), and a $150,000 donation from Poland Spring. Directly across the river on the Buxton side is Pleasant Point Park. The 58-acre section of the river is a popular place for boating and fishing.

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Tropicana rolls out new low-calorie orange juice

BY Allison Cerra

CHICAGO Tropicana has launched an orange juice with 50% less sugar and calories, and no artificial sweeteners.

Trop50 is a naturally-sweetened orange juice with 50 calories, a full day’s supplement of vitamin C, and is a good source of potassium. It also provides 10% of the daily recommended intake of antioxidant vitamins A and E.

Trop50 has also tapped award-winning actress Kyra Sedgwick as the beverage’s spokesperson, starring in a new national advertising campaign, which launches this week.

“It’s not just that Trop50 offers half the sugar and calories,” said Susan Logue, Ph.D and Director of R&D. “It’s how we make it happen together with the groundbreaking use of Stevia that make this product an exciting new choice for consumers.”

The all natural, no calorie sweetener in Trop50 is PureVia, which is made from a high purity extract of the sweetest component of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice made from fresh oranges, naturally. Trop50’s new innovation replaces Tropicana’s previous Light ‘n Healthy orange juice beverage that was made with an artificial sweetener.

Trop50 is available in three varieties – Trop50 Pulp Free; Trop50 Some Pulp; and Trop50 Pulp Free Calcium & Vitamin D, which provides an excellent source of both nutrients. All varieties are packaged in 59-ounce cartons, which are available for a suggested retail price of $3.59, and Trop50 Pulp Free Calcium & Vitamin D is also available in 12-ounce bottles, which are available for a suggested retail price of $1.69. Trop50 is currently rolling out nationwide and available wherever Tropicana Pure Premiumproducts are sold.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Kashi introduces Island Vanilla wheat cereal

BY Allison Cerra

LA JOLLA, Calif. Kashi announced the launch of Island Vanilla, a wheat cereal that marries pure ingredients with real vanilla to create a wholesome, naturally sweet breakfast paradise.

Island Vanilla begins with finely-shredded wheat pieces that are woven together to create light, tasty whole grain biscuits. These pieces are then naturally sweetened using evaporated cane juice crystals that are infused with organic vanilla extract. Within the rugged wheat layers are finely ground vanilla beans that gently drift loose while floating in milk.

Just like Kashi’s other Organic Promise woven biscuit cereals Autumn Wheat and Cinnamon Harvest, Kashi’s Island Vanilla Cereal contains no artificial ingredients and is free of highly refined sugars, artificial additives and preservatives. Every serving provides superior nutrition with 48 grams whole grains per serving, six grams of fiber and protein and minimal sugar, containing less than nine grams per serving. It is 95 percent organic and USDA Organic – certified Organic by Quality Assurance International.

Kashi’s new Island Vanilla cereal is sold in grocer aisles nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com

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