CENTER STORE

Poco Loko touts lower alcohol by volume than counterpart

BY Allison Cerra

CHICAGO — Phusion Projects, the maker of Four Loko flavored malt beverages, has introduced a new product that comes in a smaller can size with lower alcohol by volume.

Unlike Four Loko, which comes in 23.5-oz. cans and contains up to 12.5% alcohol by volume, Poco Loko is available in 16-oz. cans at 8% ABV, Phusion Projects said. Poco Loko, which comes in green apple, black cherry, mango and lemonade varieties, does not contain caffeine, guarana or taurine.

Phusion Projects said the Poco Loko line was introduced in order to meet consumer demand for additional products and flavors, and to continue diversifying the company’s portfolio.

Last November, the Food and Drug Administration issued a warning to Phusion Projects and other manufacturers of caffeinated alcoholic beverages. Since then, the company said it would remove caffeine from its flavored malt beverages.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Packaged Facts: Latinos spend more on household products than other consumers

BY Allison Cerra

NEW YORK — Latinos spend more than any other population segment on laundry and household cleaning supplies, according to the latest market research from Packaged Facts.

Citing Experian Simmons data, it is estimated that more than two-thirds (68%) of Latino households spend an average of $80 or more per week on groceries, while 42% of Latino households spend an average of $125 or more. Packaged Facts noted in its "The Latino Household Products Shopper" report that grocery shoppers who spent at least $80 on their last grocery shopping trip are 41% more likely than shoppers on average to buy household products, such as laundry and household cleaners, paper products and plastic products. Additionally, Packaged Facts projects that spending by this population segment on laundry and cleaning supplies and other household products will grow from $7 billion in 2011 to $10 billion in 2016, representing cumulative growth of 40% during the forecast period.

"Latinos, as part of the big spender segment in grocery stores, represent prime targets for marketers of household products, both in the store and before the store," Packaged Facts publisher David Sprinkle said.

Click here for the full report.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Wallaby Yogurt launches Wallababy, Joey organic yogurt lines

BY Allison Cerra

NAPA VALLEY, Calif. — Wallaby Yogurt Co. has introduced two organic yogurt lines for kids.

The new Wallababy organic whole milk yogurt for babies is available in banana and blueberry flavors and recommended for babies ages 6 months and up. The Joey organic lowfat yogurt for kids line is available in grape and strawberry flavors and recommended for children ages 2 years and older, Wallaby said.

Wallababy and Joey yogurt products are packed in 4-oz. cups, with each flavor sold separately in multipacks of four. Both product lines now are available nationwide at Whole Foods, carrying a suggested retail price of $2.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?