BEAUTY CARE

PLMALive: Online advertising in favor of print opens door for store-brand messaging

BY Michael Johnsen

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

"The change has strong implications for how private-label marketing will play out against branded-goods marketing in the future," Merrefield noted. "What’s fading is print media, long the domain of branded manufacturers."

Spending on television advertising, another medium dominated by branded advertising, has reached $80 billion and appears less impacted by Internet ad spending.

By 2016, online advertising expenditures are projected to be nearly double that for print.

The video report entitled, “Online Advertising: Boon for Store Brands,” can be accessed here.

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Cetaphil develops new DermaControl line to battle acne-prone skin

BY Antoinette Alexander

FORT WORTH, Texas — The Cetaphil brand of cleansers and moisturizers has announced the launch of Cetaphil DermaControl products for acne-prone skin.

The line is comprised of Cetaphil DermaControl foam wash and DermaControl moisturizer SPF 30. It is positioned as the first skin care line of its kind designed to complement an acne regimen for sensitive, acne-prone skin.

The Cetaphil DermaControl foam wash uses zinc technology in a new generation surfactant cleanser to offer a breakthrough formulation with fewer preservatives to benefit the skin. The DermaControl foam wash’s oil-control formula is gentle enough to use with prescription acne treatments and leaves skin cleansed without stripping or drying, the company stated.

For patients undergoing prescription acne-treatments, using a product containing an SPF is vital. The DermaControl moisturizer SPF 30 features patented oleosome technology to provide broad-spectrum UV coverage and sun protection with fewer UV filtering chemicals. The moisturizer also utilizes micropearl technology to provide a mattefying effect, ceramide technology to help restore the barrier function and zinc technology, which has been associated with reduced surface oil and shine control for oily, acne-prone skin, the company stated.

The Cetaphi DermaControl foam wash has an average price of $10.99. The DermaControl moisturizer SPF 30 has an average price of $15.99. Both products are launching at retail in March. The Cetaphil DermaControl products are the second addition to the Cetaphil brand’s extension into disease-specific products. In 2010, Cetaphil launched Restoraderm to help manage the symptoms of eczema and atopic dermatitis.

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Aldata to develop planogramming tools for Crossmark

BY Michael Johnsen

ATLANTA — Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

“Retailers need to gain a true understanding of the people that walk into their stores every day to have a realistic chance at lasting growth,” stated Crossmark regional VP John Cardamone. “Aldata’s Shelf Planning and Space Automation solutions are critical in helping us customize space planning for each of the stores that stock our clients’ brands and optimize shelf space to improve their overall [return on investment]. We chose Aldata as a technology partner because their products deliver the store and shopper insights necessary to uphold our high client service standards, analytic capabilities and the ability to deliver go-to-market solutions.”

For example, Space Automation, a component of the Aldata Category Optimization suite, enables Crossmark analysts to create customized planograms that optimize store-level shelf space utilization, significantly decrease planogram creation time, and help their clients and retailer partners to increase sales by as much as 25% per category and dramatically reduce out-of-stocks, Aldata stated.

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