PLMA adds accent to annual show with Viva Latino pavilion
NEW YORK — The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group’s 2011 Private Label Trade Show in November.
PLMA said that with roughly 1-out-of-every-6 Americans being of Latino or Hispanic origin, its Viva Latino pavilion will showcase store-brand products, manufacturers and retailers that are targeting this growing demographic. The store brands that will be highlighted reflect Latino and Hispanic traditions, tastes and preferences — including products with Spanish and dual-language packaging and products that can cross ethnic lines to appeal to mainstream shoppers, PLMA said.
The group also will present the latest market research and product trends will be addressed in a series of special seminars and workshops.
The 2011 PLMA show will be held at the Rosemont Convention Center in Chicago and will feature more than 2,000 exhibit booths from leading manufacturers of private-label goods across virtually all food and nonfood product categories. For more information on the trade show, click here.
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Axe Hair supports Wounded Warrior Project, promotes hair cream debut
NEW YORK — Unilever’s Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.
As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.
The buzz cut, a classic military look that’s made a pop culture comeback, presents a unique challenge to guys looking to protect their scalp without the oily, greasy feel that a traditional sunscreen can leave. Axe Buzzed Look is a lightweight cream that promises to protect guys’ scalps from UVA/UVB rays and keep hair soft and touchable.
"Over 44,000 of our nation’s armed forces have been physically wounded during the current military conflicts, and hundreds of thousands more are estimated to be recovering from the invisible wounds of war," Wounded Warrior Project chief development officer Adam Silva said. "Axe Hair’s contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home."
Axe Buzzed Look currently is available at most food, drug and mass retail outlets for a suggested retail price of $6.99.
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Boots No7 body serum exclusively available at Shoppers Drug Mart
TORONTO — Canadian retailer Shoppers Drug Mart has announced that it now is carrying the Boots No7 Protect & Perfect intense body serum exclusively in its stores for C$29.
The latest addition to the No7 Protect & Perfect range, the intense body serum is designed reveal younger-looking, firmer, smoother and more radiant skin in four weeks. It uses the same hydrating and wrinkle-fighting ingredients contained in its popular facial serum.
"In independent tests, women reported the No7 Protect & Perfect intense body serum made their skin look younger, smoother, firmer and more elastic, and improved their skin tone," stated Mike Bell, Boots skin care scientific adviser.
The body serum glides on to soften and brighten skin, while a firming complex works to help maintain elasticity. Formulated with argan oil and moisture-locking hyaluronic acid, it promises to provide skin-enhancing hydration for the entire body.
The No7 Protect & Perfect range was launched in 2008 following the success of one anti-aging product — the best-selling No7 Protect & Perfect beauty serum. This serum shot to fame in 2007 after a BBC documentary reported it was scientifically proven to help repair aging skin. Sales of the cream increased by nearly 2,000% on the day after the TV broadcast, with 13 items being sold every minute. At the height of the public frenzy, Boots’ production facilities worked around the clock, producing 1,000 bottles an hour to meet the demand.
In 2009, an "intense" version of the beauty serum made international headlines after a University of Manchester clinical study showed it made a visible improvement to the skin, reducing the appearance of facial wrinkles when used long term. "After 12 months, 70% of subjects using Protect & Perfect Intense Beauty Serum in the Manchester study showed a clinical improvement in their facial lines and wrinkles," Bell stated.
In Canada, Boots No7 products are available exclusively at Shoppers Drug Mart and Pharmaprix stores. In addition to the intense body serum ($29) and intense beauty serum ($29), the No7 Protect & Perfect range at Shoppers Drug Mart includes day cream SPF 15 ($26), night cream ($26) and eye cream ($23). Shoppers Drug Mart also carries additional No7 skin care items, including a selection of products in the Lifting & Firming range.
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