BEAUTY CARE

Playtex redesigns Gentle Glide 360 Degree tampons

BY Antoinette Alexander

SHELTON, Conn. — Playtex, by Energizer Personal Care, has announced the redesign of Playtex Gentle Glide 360° tampons.

This upgraded line of tampons is defined by the latest Playtex innovation, triple layer protection, which is a three-layer design to provide a powerful barrier against leaks. The new Gentle Glide 360° tampons will also continue to feature its 360° Protection design that custom fits a woman’s unique body and adjusts to her flow, the company stated.

According to a recent survey conducted by the Playtex Gentle Glide brand, 66% of women have altered their plans because of their period and fear of leakage. "Our product was redesigned to better address this common concern," stated Chit Itchon, senior brand manager at Playtex.  "We want to give women confidence and peace of mind so that they won’t be held back by their periods."

Beyond the new triple layer protection, there’s also a new and improved fragrance for the scented line.

The new line comes in multiple absorbencies to address all flow needs, including light, regular, super, super plus, ultra and multi-absorbency packs.

 

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Most adults plan to buy gifts on Black Friday weekend, but fiscal cliff casts shadow

BY Alaric DeArment

ARLINGTON, Va. — More than half of U.S. adults plan to buy holiday gifts during Thanksgiving weekend, according to a new survey from the Consumer Electronics Association.

The survey found that 60% will buy gifts during Black Friday weekend, with the average adult planning to spend $218 between Thursday and Monday, compared with $159 last year. At the same time, the "fiscal cliff" may affect their holiday spending. Overall, consumers plan to spend $842 on gifts this year.

Thirty-seven percent plan to shop on Black Friday, with 33% going to a retail store and 20% shopping online; Saturday and Monday will see 34% and 25% of respondents shopping, respectively. Fifty-seven percent plan to buy at least one gift, a 10% increase over last year.

"The 2012 Thanksgiving weekend has the potential to be the biggest shopping weekend on record," CEA chief economist and senior director of research Shawn DuBravac said. "A full 66% of shoppers haven’t completed any of their holiday shopping, but on average, by the end of the weekend, consumers expect to have completed some 30% of their holiday shopping."

Shoppers with tablets and smartphones plan to use them to help find gifts, with 69% of adults using a mobile device while shopping or researching gifts. Forty-seven percent will use them to get more information about products, 44% will use them to comparison shop, and 39% will use them to look up retailer information.

At the same time, 51% said the impending fiscal cliff would have an adverse effect on their spending during the holiday season, as well as the amount of money they spend on gifts, while 18% said it was going to have a significant effect.

 

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OPI to launch Euro Centrale collection for spring/summer 2013

BY Antoinette Alexander

NEW YORK — Classic meets contemporary with Euro Centrale by OPI for spring/summer 2013. Celebrating a region where history meets modern design, the collection’s 12 new nail lacquers offer a mixture of metallic hues; bright shades in periwinkle, aqua and pink; and blues in indigo, midnight and aubergine.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explained Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns.

“Euro Centrale boasts a wide variety of shades, ranging from pale nude to deep blue – and featuring everything from shimmering copper to aqua in between,” continued Weiss-Fischmann. “Whether you’re looking to spice up a black and white print, or add neutrality to a vivid brocade, these lacquers are designed to accessorize spring’s hottest looks.”

Euro Centrale by OPI includes the following shades:

Polka.com: Blue and violet are dancing partners in this glittery combo;

OPI…Eurso Euro: This deep blue cream is very continental;

Suzi’s Hungary AGAIN!: A warm pink;

You’re Such a BudaPest: A periwinkle-purple;

Can’t Find My Czechbook: An aqua;

My Paprika is Hotter than Yours!: A fiery red;

Hands Off My Kielbasa!: A bronzy tan;

OY–Another Polish Joke!: A shimmery-gold;

A Woman’s Prague-ative: A shimmery copper;

Vant to Bite My Neck?: A deep eggplant;

I Saw…U Saw…We Saw…Warsaw: A deep midnight blue; and

My Vampire is Buff: Creamy, pale and nude.

Euro Centrale collection nail lacquer shades contain no DBP, toluene, or formaldehyde, and each includes OPI’s exclusive ProWide brush for the ultimate in application.

Euro Centrale by OPI will be available in February at salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta Beauty for $9 each.
 

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