HEALTH

Playtex debuts the Diaper Genie II

BY Michael Johnsen

WESTPORT, Conn. Playtex Infant Care, a division of Energizer Personal Care, on Monday introduced the Diaper Genie II Elite Advanced Disposal System, which helps control odors in nurseries.

The new product uses Ultra-Fresh antimicrobial which inhibits the growth of odor-causing bacteria. Moreover, dirty diapers only touch the Diaper Genie five-layer refills, not the pail, adding to the hygienic design of the product.

“The new Diaper Genie II Elite system … takes diaper disposal to the next level by making it odor-free, easy-to-use and more hygienic,” stated Doug Sweetbaum, infant care marketing director at Playtex Infant Care. “Parents are concerned about keeping their baby’s nursery clean from germs so we designed a system that lets dirty diapers only touch the refill, so mom doesn’t have to worry about a mess on the pail.”

The new Diaper Genie II Elite system also comes with a foot pedal that allows for hands-free disposal.

The new Diaper Genie II Elite Advanced Disposal System retails for $39.99 and will be available nation-wide in September.

The Diaper Genie II system will continue to be available and will retail for $24.99. The odor-barrier refills retail for $5.99 and can be used with either system.

Additionally, the Diaper Genie Twistaway disposal system will be phased out of retailers by December 2008, although Diaper Genie Twistaway system refills will continue to be sold to meet consumer demand, Playtex announced.

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Energy drinks carrying more natural ingredients

BY Alaric DeArment

LONDON Business Insights on Friday issued a new report finding that more and more energy drink manufacturers are introducing natural ingredients to their drinks range, shifting the energy drink market from a stimulant, instant boost energy drink model to a more sustainable, longer lasting energy lift model.

The energy drinks market continues to offer significant growth opportunity and is expected to grow at a compounded annual growth rate of 4.5 percent in Europe through 2011, which is expected to grow the dollar volume to $5 billion. Within the region, the Italian market will experience the fastest rate of growth at 10 percent, followed by Sweden with 7 percent. .

According to Productscan, of all sports and energy food and drinks launched globally in 2007, 7 percent claimed to be natural and 12 percent claimed to be high in vitamins. These products contain ingredients such as oats and ginseng (a well established energy provider) and more novel superfruits such as acai and goji berries.

By formulating drinks with such ingredients, manufacturers are not only able to make a natural claim; there is also the added benefit of positioning the product as an everyday soft drink, targeted at consumers looking for vitality and wellness benefits, the company stated. Sports drinks in the United States, such as Gatorade, are consumed for general wellbeing and hydration, not just for sporting activities, and manufacturers in Europe have the opportunity to tap into this trend.

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J.P. Borneman named chairman of CHPA’s political action committee

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association’s political action committee recently named J.P. Borneman, chairman and chief executive officer of Hyland’s, as chairman of the CHPA-PAC.

Since becoming a member of CHPA, Borneman has been a leading supporter of the CHPA-PAC. As chair, he will serve as CHPA-PAC’s liaison to the association’s board of directors on all political action committee matters.

The CHPA-PAC is the nonpartisan political action committee funded by voluntary individual contributions. CHPA-PAC supports congressional candidates who will advance quality healthcare.

There has been an unprecedented level of congressional attention to issues affecting the OTC industry of late, including the import-safety legislation, merchandising restrictions on products containing pseudoephedrine or dextromethorphan and the debate over whether or not cough/cold medicines ought to be marketed for use in children under the age of six.

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