BEAUTY CARE

Playtex, actress Keke Palmer team up to empower girls

BY Antoinette Alexander

 

SHELTON, Conn. — Playtex Sport has teamed up with Broadway, film and television actress Keke Palmer to encourage girls to find the fitness activity or sport that's right for them to positively impact not only their year ahead, but their futures.  

Palmer will support the launch of New Playtex Sport Ultra-Thin Pads, Body Shape Panty Liners and Combo Packs, and encourage girls to feel comfortable and protected while staying active.

To kick-off the campaign, Playtex Sport, in partnership with dance studio Body By Simone, invited girls in the New York City area to join Palmer for a fitness class on April 29 to celebrate the variety of feminine care options Playtex Sport now offers and reward girls who are committed to physical fitness.

 

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BEAUTY CARE

Get a glimpse of Paris Presents’ Real Techniques Chicago Road Show

BY Antoinette Alexander

CHICAGO — Looking to help Chicagoans achieve the hottest spring makeup looks, Sam and Nic Chapman, the makeup pros behind U.K. YouTube channel Pixiwoo, came to Chicago as part of a tour with their makeup brush line Real Techniques from Paris Presents.

During the event, held May 1 at Walgreens’ two-story flagship store located on State Street in Chicago’s loop, the sisters met with followers, gave personal advice, answered beauty-related questions and posed for photos. Fans were also eligible to win a special-edition prize pack by sharing photos with #RTRoadShow on Twitter and Instagram.

Chicago marked the first stop on the Real Techniques Road Show, with additional stops planned in New York City, Los Angeles and Nashville throughout the year.

Real Techniques makeup brushes were designed with the expertise of the sisters, who together have worked fashion shows, editorials and celebrity shoots as professional makeup artists.

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Indyme empowers retail sales teams with new shelf ‘talker’

BY Michael Johnsen

ORLANDO, Fla. — Indyme announced Friday the introduction of Smart Sense Touch, a new technology which instantly alerts retail staff to sales opportunities and suspicious activities.
 
"The results were overwhelmingly positive in [our test] stores; not only in significantly reducing shrink through increased awareness, which we expected, but the stores also enjoyed a surprisingly strong uptick in high-value merchandise sales and even scored higher on customer satisfaction ratings," said Joe Budano, Indyme CEO. 
 
"Retailers are increasingly under pressure to deliver a higher level of service and customer experience while protecting their sales and products. This new technology enables retailers to instantly identify in-store customer activity and execute a response strategy to leverage these previously untapped sales and loss prevention opportunities," added Terry Clancy, Indyme's Western Europe Commercial Director. "Our own research reveals how highly shoppers value good service, with some 78% deeming it an important shopping experience element. The study also revealed most shoppers will only wait five minutes for assistance before leaving; often straight to a competitor. This represents a huge loss of sales due to failure to engage customers. Smart Sense Touch provides real time awareness empowering staff to effectively and efficiently increase engagement rates."
 
The Smart Sense Touch technology detects the handling of displayed merchandise to identify when and where shoppers have interest and may need assistance; additionally, some activity types also pinpoint possible theft activity.  Instant store team notification of these actionable events empowers staff to efficiently and proactively engage shoppers, an action known to significantly increase sales and deter merchandise theft. 
 
A small wireless Smart Sense Touch sensor, which readily mounts to almost any type of store fixture, detects vibrations induced by merchandise removal from shelves or peg hooks anywhere on that fixture. Sophisticated algorithms analyze these vibration signatures identifying events of interest, which are then processed by flexible business rules to instantly notify appropriate store staff when needed.
 
For example, Touch sensors placed on high-value, high-service merchandise displays typically notify staff as soon as a customer handles these items. At evaluation stores, this dramatically increased proactive customer engagements, resulting in increased conversions and higher tickets.
 
Conversely, at high-risk merchandise locations, Touch notifications may occur only when events such as possible sweeps or attempts to cut packaging from locked peg hooks are suspected. Proactive engagements to these events are a powerful theft deterrent. This increased awareness of high-risk stock movement often permits unlocking secure displays to improve access, reduce customer frustration and increase sales of items.
 
In addition to staff notifications, a small flashing light and "chirp" annunciator on the Touch sensor activates during a suspicious event, also a proven theft deterrent. Potential thieves fear what they don't understand or anything that draws attention to them, yet this simple chime is typically unnoticed by honest shoppers.
 
The sensor's wireless design, small size and adaptable mounting means monitoring can be implemented without impacting retail planograms or attracting unwanted attention. This enables the sensor to vigilantly monitor activity at all times, even in otherwise hidden merchandise locations.
 
 

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