HEALTH

Play Beverages pulls out of bankruptcy court to protect Playboy Energy Drink license

BY Michael Johnsen

SALT LAKE CITY — Play Beverages on Friday announced that the U.S. Bankruptcy Court for the District of Utah has ruled in its favor and vacated its bankruptcy, freeing it to take legal actions to protect the product license granted for its Playboy Energy Drink.

The judge’s ruling takes Play Beverages out of an involuntary bankruptcy, enabling it to continue its action in state courts against Playboy Enterprises and others to protect its license to produce and sell Playboy Energy Drink.

“The ruling by Judge Marker to take Play Beverages out of bankruptcy, allowing the resumption of normal business activities, is the end of a nightmare,” stated Iehab Hawatmeh, president CirTran Beverages. CirTran Beverages had partnered with Play Beverages to introduce and distribute the Playboy Energy Drink. “Now, after 18 months of seeing every aspect of our business impacted negatively, we can move forward to hopefully regain our momentum and resume growing our beverage business.”

 

 

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Meda expands OTC portfolio with MidNite sleep aid acquisition

BY Michael Johnsen

SOLNA, Sweden — Meda announced Friday that it has signed an agreement to acquire MidNite, an OTC sleep-aid product. MidNite is well established in the U.S. and holds a market leading position within a growing category. Transaction terms were not disclosed.

“This acquisition enhances our presence in the U.S. ahead of other future OTC launches," stated Anders Lönner, CEO of Meda. 

Annualized revenues for MidNite are approximately $15 million, the company reported. 

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Trigg Laboratories provides West Virginia restaurant owners an anniversary celebration

BY Michael Johnsen

VALENCIA, Calif. — Trigg Laboratories on Thursday announced they will help Sonny and Sharie Knight, owners of the Hillbilly Hot Dogs restaurant in West Virginia, celebrate 13 years of wedlock on Dec. 12. 

Featuring their brand Wet Personal Lubricants, Trigg Laboratories competed with many other candidates to host the 30th vow renewal for the couple. "Trigg Laboratories is so excited to host Sonny and Sharie as they renew their vow to love each other," stated Jennifer Martsolf, VP marketing at Trigg Laboratories. 

In addition to providing a specially appointed chapel for the ceremony, Trigg Laboratories will supply the couple with a full celebration at the company’s Valencia headquarters.

Sonny and Sharie Knight married and launched their restaurant, Hillbilly Hot Dogs, in 1999. The operation has two locations in West Virginia, was featured on Guy Fieri’s popular show "Diners, Drive-ins, and Dives" and is home to the infamous "Homewrecker," a 15-in. all-beef hot dog covered with sautéed peppers and onions, jalapenos, habanero sauce, nacho cheese, Sharie’s homemade chili sauce, mustard, coleslaw, lettuce, tomatoes and shredded cheese.

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