CENTER STORE

Planters re-enters peanut butter biz

BY Allison Cerra

NEW YORK — Planters is bringing back its peanut butter business, according to published reports.

The company, which recently gave its Mr. Peanut brand mascot the chance to speak — giving him the voice of Robert Downey, Jr. — will reintroduce creamy and crunch peanut butter varieties, according to a New York Times blog. To mark the return into the peanut butter category, Planters is introducing a mascot for the products who will be called Peanut Butter Doug, the Times said.

Planters, which rebranded its iconic Mr. Peanut in November, also introduced Alejandro the Almond, in its latest commercial.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

True Citrus expands distribution of crystallized beverages

BY Allison Cerra

BALTIMORE, Md. — True Citrus said that four of its products now are available in stores nationwide.

True Citrus said that its crystallized beverages, which come in on-the-go stick packets, now can be found in the powdered drink mix section of many retailers, including supermarkets, mass merchandisers, convenience stores and Walmart supercenters.

True Citrus said its True Lemon, True Orange, True Lemon lemonade and True Lemon raspberry lemonade products are made with 100% all-natural ingredients, including lemons and oranges crystallized to deliver fresh-squeezed taste.

"We are excited about the increased distribution and the opportunity to introduce our products to even more consumers concerned about buying products that are 100% natural and taste good without adding any artificial sweeteners, preservatives or colors," True Citrus CEO Al Soricelli said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Keebler launches granola fudge bars

BY Allison Cerra

BATTLE CREEK, Mich. — Keebler has introduced a wholesome sweet treat.

New Keebler granola fudge bars feature oats, rice, honey and real Keebler fudge, and are a good source of fiber and whole grains, the brand said.

Keebler granola fudge bars are available at retailers nationwide in the granola bar aisle for a suggested retail price of $3.09.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES