Planters, Men’s Health get snacking
EAST HANOVER, N.J. — Planters has partnered with a magazine to launch a new snack aimed at men.
Planters and Men’s Health announced the debut of Planters NUT-rition Men’s Health Recommended Mix, a blend of almonds, peanuts and pistachios that contains 6g of protein and six vitamins and minerals per 1-oz. serving. The venture marks the first time Men’s Health has partnered with a snack brand, the magazine’s publisher, Ronan Gardiner, said.
"Men are grocery shopping more, and they want a healthy snack that they can feel confident putting in their cart," Planters senior brand manager Scott Marcus said. "Our research shows that what men love about nuts is they see them as both healthy and manly. So, our nutritionists and developers teamed up with Men’s Health magazine, a trusted and respected authority on nutrition and manliness, to create what we think is an ideal, nutritious snack."
To support the launch of Planters NUT-rition Men’s Health Recommended Mix, Planters has tapped its mascot, Mr. Peanut, along with Alejandro the Almond and a new pistachio character, to underscore the snack is the "manliest mix they’ve ever assembled." The new campaign, which launched this week, includes a new commercial, as well as print, digital and social media creative, including integration into Men’s Health mobile applications.
Planters NUT-rition Men’s Health Recommended Mix now is available nationwide at most grocery, mass and drug store chains in cans and six-count multipacks, along with in on-the-go packs in convenience stores.
Johnsonville introduces four new premium fully cooked sausages
SHEBOYGAN FALLS, Wis. — Johnsonville has introduced four varieties of premium fully cooked sausage.
The new cooking sausage is available in andouille, Polish kielbasa, smoked and three cheese Italian style flavors, the company said. Each variety of Johnsonville premium fully cooked sausage is made with premium cuts of pork, no fillers and flavorful blends of seasonings.
"At Johnsonville, we recognize mom’s desire for convenience and value, in addition to quality and flavor," Johnsonville brand manager Chris O’Toole said. "Our new premium cooking sausage is a great way for her to provide a flavorful protein as part of a wholesome meal. The individually wrapped portion packs also provide a great option to prepare a smaller meal for one or two people."
Coors Light extends Fanaticos del Frio soccer website for fans
CHICAGO — Coors Light is kicking up its sponsorship of Mexico’s Primera soccer division by reaching out to Hispanic consumers with new digital efforts.
Coors Light, a U.S. sponsor of the league, said it’s now giving soccer fans on-the-go access to in-depth and exclusive articles on the Primera Division, the latest scores, stats and highlights by expanding FanaticosDelFrio.com, a website that offers the league’s fans exclusive content and was launched last year. Extensions of the site include:
The newly launched "Fans del Frio" smartphone application allows fans to add scheduled games directly to their smartphone calendar, while reminding them to catch the game and to purchase Coors Light to enjoy with friends while watching the game;
The new "Fanaticos del Frio" mobile site offers much of the content of the official site, including Quiniela, a contest that allows aficionados to test their knowledge of the sport by predicting which teams will win from week to week. By registering and creating a profile, fans that successfully predict each week’s outcomes will be featured on the website;
Ms. CoolCast, the official online hostess of Coors Light game day viewing parties, makes a special appearance on the mobile site, encouraging fans to boot up their PCs during live games to watch with her. The interactive CoolCast portal only is available on the main website and uses the computer’s camera to take snap shots of consumers’ game day celebrations while interacting with live games broadcast on TV. She cheers for the fan’s team and even talks a little smack to the referee, Coors Light said.
"Coors Light is as passionate about Primera Division soccer as the millions of fans across the country, which is why we’re investing so much in Mexican soccer," Coors Light Hispanic marketing manager Cris Rivera said. "Other brands might be willing to settle for having their logo on the sideline during games, but we wanted to do much more for legal-drinking-age fans. We launched ‘Fanaticos del Frio’ last year to bring consumers top-tier, exclusive content, and now we’re making it even better by adding the mobile site and app so fans can share our enthusiasm for the sport no matter where they go."