BEAUTY CARE

Plackers supports oral care awareness with Oral Health America partnership

BY Antoinette Alexander

SAN DIEGO Plackers oral care brand has partnered with Oral Health America on the Fall for Smiles program to help promote oral health awareness nationwide.

Fall for Smiles is an annual awareness-building campaign that encourages families to talk about oral health and include regular brushing and flossing in their back-to-school routines. Oral Health America is an independent organization dedicated to eliminating oral disease through access, education and advocacy.

The program kicked off Sept. 1 with the release of the Fall for Smiles public opinion survey, which was commissioned by Oral Health America and sponsored by Plackers and Oral Healthcare Can’t Wait.

Highlights of the survey indicated that parents are looking to schools to help reinforce the importance of oral health and teach children about taking care of their teeth. Roughly 90% of parents responded that taking children to the dentist on a regular basis is extremely or very important, and a majority of parents said that dental appointments are important for getting children ready to go back to school. Nearly 8-in-10 parents stated that children should floss their teeth at least once a day; however, children reported flossing less than their parents thought they should, with just 30% of children saying they floss their teeth once a day or more.

Plackers will participate in the Calling Oral Health Communities to Action event co-hosted by Oral Health America and Dental Trade Alliance at the Rayburn Office Building in Washington, D.C., on Sept. 29. The event honors the 10th anniversary of the Surgeon General’s Report on Oral Health in America.

Plackers also donated dental flossers to reach more than 30,000 children in need through Smiles Across America, a program created by Oral Health America to improve the oral health of elementary school students.

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BEAUTY CARE

Unilever expands hair care business with Alberto-Culver acquisition

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands Unilever is significantly boosting its hair care portfolio by acquiring Alberto-Culver for $3.7 billion in cash.

Alberto-Culver’s TRESemme and Nexxus styling and conditioning brands will complement Unilever’s Suave, Dove and Sunsilk. The deal makes Unilever the world’s leading company in hair conditioning, the second-largest in shampoo and the third-largest in styling. It significantly enhances Unilever’s hair care presence in the United States, Canada, the United Kingdom, Mexico and "Australasia," all of which will be significant hair care markets for years to come. In skin care, Alberto-Culver’s portfolio also includes such brands as St. Ives and Simple.

The acquisition, which is subject to regulatory approval, is expected to deliver significant synergies and, excluding restructuring costs, will be accretive to EPS in the first full year.

"Personal care is a strategic category for Unilever and growing rapidly. Ten years ago it represented 20% of our turnover, strong organic growth has driven it now to reach over 30%, with strong positions in many of the emerging markets," stated Paul Polman, Unilever CEO. "Organic growth remains the cornerstone of energizing ambition to double the size of Unilever whilst reducing overall environmental impact. Bolt-on acquisitions, such as Alberto-Culver, supplement organic growth and add powerful new brands to our portfolio."

Alberto-Culver generated sales of nearly $1.6 billion and EBITDA of more than $250 million for the 12-month period ended June 30. It has operations in nine countries, six manufacturing facilities and employs roughly 2,700 people.

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Skin care benefits fuel market growth

BY DSN STAFF

LITTLE FALLS, N.J. —A stable consumption of personal care products and increased consumer awareness of products with such skin protection benefits as anti-aging and sun care is helping to fuel the demand for personal care ingredients in the United States. That growth is expected to continue in the coming years, according to consulting and research firm Kline & Co.

The market posted 3% growth since 2005, and is forecast to grow further at a compound annual growth rate of 2.2% through 2014, according to Kline’s recently released study, “Global Personal Care Ingredients 2010: Market Analysis and Opportunities.”

Conditioning polymers are the leading product category followed by surfactants, constituting a market share of about 32% and 23%, respectively, by volume. Alkyl polyglucosides, or so-called “green” surfactants that are plant-derived, exceeded the growth of traditional surfactants by more than 2% in 2009.

Spurred by growing consumer awareness, the natural personal care end-product market has persevered through the recession registering an 8% sales gain in 2009 in the United States. Natural ingredients benefited from a strong demand for natural products, capturing a small but increasing growth in their sector. Kline believed the opportunities for growth in the naturals segment surpass the more traditional ingredients, creating a forum for innovation.

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