Plackers supports oral care awareness with Oral Health America partnership
SAN DIEGO Plackers oral care brand has partnered with Oral Health America on the Fall for Smiles program to help promote oral health awareness nationwide.
Fall for Smiles is an annual awareness-building campaign that encourages families to talk about oral health and include regular brushing and flossing in their back-to-school routines. Oral Health America is an independent organization dedicated to eliminating oral disease through access, education and advocacy.
The program kicked off Sept. 1 with the release of the Fall for Smiles public opinion survey, which was commissioned by Oral Health America and sponsored by Plackers and Oral Healthcare Can’t Wait.
Highlights of the survey indicated that parents are looking to schools to help reinforce the importance of oral health and teach children about taking care of their teeth. Roughly 90% of parents responded that taking children to the dentist on a regular basis is extremely or very important, and a majority of parents said that dental appointments are important for getting children ready to go back to school. Nearly 8-in-10 parents stated that children should floss their teeth at least once a day; however, children reported flossing less than their parents thought they should, with just 30% of children saying they floss their teeth once a day or more.
Plackers will participate in the Calling Oral Health Communities to Action event co-hosted by Oral Health America and Dental Trade Alliance at the Rayburn Office Building in Washington, D.C., on Sept. 29. The event honors the 10th anniversary of the Surgeon General’s Report on Oral Health in America.
Plackers also donated dental flossers to reach more than 30,000 children in need through Smiles Across America, a program created by Oral Health America to improve the oral health of elementary school students.
Skin care benefits fuel market growth
LITTLE FALLS, N.J. —A stable consumption of personal care products and increased consumer awareness of products with such skin protection benefits as anti-aging and sun care is helping to fuel the demand for personal care ingredients in the United States. That growth is expected to continue in the coming years, according to consulting and research firm Kline & Co.
The market posted 3% growth since 2005, and is forecast to grow further at a compound annual growth rate of 2.2% through 2014, according to Kline’s recently released study, “Global Personal Care Ingredients 2010: Market Analysis and Opportunities.”
Conditioning polymers are the leading product category followed by surfactants, constituting a market share of about 32% and 23%, respectively, by volume. Alkyl polyglucosides, or so-called “green” surfactants that are plant-derived, exceeded the growth of traditional surfactants by more than 2% in 2009.
Spurred by growing consumer awareness, the natural personal care end-product market has persevered through the recession registering an 8% sales gain in 2009 in the United States. Natural ingredients benefited from a strong demand for natural products, capturing a small but increasing growth in their sector. Kline believed the opportunities for growth in the naturals segment surpass the more traditional ingredients, creating a forum for innovation.
Manufacturers hit nail on head with lacquer launches
It’s no secret that the economic crunch helped to spur the sales of nail products in 2009—especially nail color—and that trend is expected to continue as women still are likely to forgo the pricey salon and embrace the do-it-yourself trend.
“The DIY trend helped drive 9% value growth in nail products in 2009. Budget-conscious women continued to give themselves at-home manicures instead of going to salons. As a result, after years of sales declines, nail products turned in a positive sales performance in 2008 and 2009. Within nail products, nail polish was the best performer with value sales growth of 11% in 2009,” stated research firm Euromonitor International in its most recent U.S. color cosmetics research report.
Looking ahead, Euromonitor expected the trend to continue, with nail products projected to experience a 2% constant value increase over the forecast period of 2010 to 2014.
Judging by the slew of new nail products coming to market, manufacturers are banking on the fact that beauty mavens are still hot on nail color. One such example is Nicole by OPI, which is looking to ring in the holiday season with new seasonal shades and special collections. Coming exclusively to Target is the new Nicole by OPI Shades to Crave Collection, which is comprised of 12 nail lacquers, ranging from glittering magenta to the darkest of blacks. Each shade has a suggested retail price of $6.99.
The company also is launching in November its new Tinsel Tips Collection at Harmon and H-E-B, as well as select Walgreens, Sears and Wegmans locations. This is a limited-edition collection featuring three mini nail lacquers with “jewel” nail decals. The gift set will have a SRP of $10 each. There also is the Holiday Magic limited-edition collection, featuring four different shades, coming to Ulta, Meijer, Harmon, H-E-B and Sears in November.
As previously reported, N.Y.C. New York Color, a Coty beauty brand, is ready for fall with its new limited edition Berry Blossom color collection that includes In A New York Minute quick-dry nail polish (SRP $1.99).
Also, POP Beauty, which is sold at Duane Reade’s Look Boutique locations and CVS’ Beauty360 stores, launched in mid-September several new products, including Nail Glams nail polish (SRP $10) in Punk’d (denim blue), Ultraviolet (purple) and De-Glaze (mattifier).