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Plackers introduces travel case with Micro Mint flossers

BY Antoinette Alexander

GRAND RAPIDS, Mich. — Oral care company Plackers is making flossing on the go more convenient than ever with the introduction of the new Micro Mint Travel Case, a plastic flosser case that easily slips into purses, gym bags, carry-ons and more.
 
Filled with 12 Micro Mint flossers — which feature Super Tuffloss floss that is engineered not to stretch, shred or break during use — the new travel packs provide an oral care solution for people on the move who want a better clean than toothpicks or gum can offer. The Micro Mint’s fold-away pick also helps keep teeth debris-free on the go.
 
The manufacturer suggested retail price for a 12-count Micro Mint Travel Case is $1.29 at select retailers, and the compact cases also are available online at Plackers.com in packs of two for $3 (shipping and handling included).
 
The Micro Mint Travel Case is the latest product in Plackers’ flosser line. Other flossers include Twin-Line featuring two parallel lines of floss, new GentleSlide for people with tight teeth, Plackers Kids with fluoride and OrthoPick, which is designed to be used by people with braces.

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McKesson gears up for 25th McKesson Health Solutions Conference

BY Allison Cerra

NEWTON, Mass. — McKesson will bring together payers and providers to discuss the changing healthcare landscape, its challenges and opportunities, and innovative approaches to improving healthcare access and quality while reducing costs at the annual McKesson Health Solutions Conference, now in its 25th year.

The McKesson Health Solutions Conference features almost 100 sessions and events intended to promote learning, best practices and networking. New to the conference this year is the Healthcare Transformation Series, where industry and McKesson speakers will discuss such topics as accountable care organizations, patient-centered medical homes, health-and-wellness innovations, bundled payment for episodes of care, payer-provider partnership and value-based reimbursement.

For the opening keynote of the conference, McKesson Health Solutions president Emad Rizk will be joined by McKesson Health Solutions SVPs Carolyn Wukitch and Judy Smythe, who will examine key industry trends and discuss McKesson’s approach to helping organizations prepare for a future where better health at lower cost is not only possible, but also sustainable. Phyllis Torda, VP strategy and the quality solutions group at National Committee for Quality Assurance, will deliver a keynote address that provides an "inside the Beltway" look at healthcare reform. In addition, David Nace, VP and medical director for McKesson, will facilitate a keynote panel discussion with executives from leading health plans, who will examine the impacts to date of the Patient Protection and Affordable Care Act and share advice on how best to navigate the future.

"The Affordable Care Act may have focused our efforts, but across the industry we are engaged in the hard work of transformation for the simple reason that it is the right thing to do," Rizk said. "Increasing accountability, decreasing waste and paying for better outcomes are imperatives for both the present and the future."


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L’Oréal launches beauty, style app on Xbox Live

BY Antoinette Alexander

NEW YORK — L’Oréal USA has announced the launch of The Next Level, a L’Oréal beauty and style destination on Xbox Live that will serve as a one-stop beauty and style hub for women.

Consumers will have the ability to tailor their Next Level experience through a customization engine that serves content in a manner to suit each user’s individual taste. Designed and created with interactive solutions from BrightLine, this destination will offer how-to videos, articles and product-centric interactive features showcasing the latest in style, entertainment and beauty — all brought to audiences by L’Oréal brands and editorial partners Lucky magazine and Makeup.com.

Key highlights include:

  • Custom utilities, such as a personalized event calendar, shopping list, weather-based beauty recommendations and redemption center where rewards earned through interaction can be traded for tangible branded offers;

  • Beauty product recommendations aligned with curated fashion looks;

  • A library of how-to content and video tutorials;

  • The ability to browse products, share on Facebook and initiate product purchase all within the destination;

  • Peer-to-peer and expert-to-peer conversation forums to share tips, tricks and opinions; and

  • A first-ever currency system that rewards users for interaction.

“With more content and women on Xbox LIVE than ever before, we see this as a tremendous opportunity for L’Oréal USA. We wanted to connect with this rapidly growing audience and combine their passion for entertainment and beauty into one seamless personalized experience,” stated Esohe Omoruyi, VP digital marketing for L’Oréal USA.

“We realized immediately that L’Oréal was the perfect partner to create a seamless beauty, lifestyle and experience on the Xbox. The result is designed to connect with viewers in all the ways we know L’Oréal already has in the retail world. It represents a new kind of brand evangelism and engagement,” added Jacqueline Corbelli, co-founder, chairman and CEO of BrightLine, a provider of interactive television solutions for entertainment and advertising.

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