Plackers introduces floss for tight teeth, sensitive gums
GRAND RAPIDS, Mich. — Disposable dental flosser maker Plackers has expanded its porfolio with the launch of its new GentleSlide flossers.
Featuring a shred-resistant polytetrafluoroethylene floss technology, GentleSlide is designed to make flossing between tight teeth easy and comfortable, and is gentle on sensitive gums. People with tight teeth and sensitive gums often forgo flossing altogether because of the discomfort. The floss has a cool mint flavoring.
The suggested retail price for a 90-count package of GentleSlide flossers is $2.99.
P&G, Walmart celebrate 2012 Olympics with ‘Tour of London’ display
AMERICAN CANYON, Calif. — In honor of American athletes competing in this summer’s Olympic Games, Procter & Gamble, a Worldwide Olympic Partner, has teamed up with Walmart to bring the “Tour of London” to the United States via a recreation of London.
The 535-sq.-ft. London recreation has been constructed at a Walmart in American Canyon, Calif., and features iconic London landmarks and symbols, including Big Ben, the London Eye and red double-decker buses. The display, designed by Saatchi and Saatchi X, was formally unveiled in time for the opening weekend of the 2012 Olympic Games.
“The display celebrates our dedicated athletes and creates a unique in-store shopping event that customers will remember for years to come,” stated Stuart Heflin, P&G’s brand manager for the Walmart global consumer team. “P&G is behind the Olympic Games and our athletes 100%. We want to give people who can’t travel to Europe the opportunity to feel some of the excitement of the games here at home.”
The Big Ben is 21 ft. tall and includes a working clock in the tower that chimes every 15 minutes. The replica of the London Eye stands 18 ft. tall and rotates just like the world’s largest observation wheel. There are three 8-ft.-tall double-decker buses, two featuring front window-mounted television screens airing P&G Olympic Games-themed commercials. Educational maps featuring facts about the landmarks are posted and available for self-guided tours.
The London landmarks are surrounded by a variety of Olympic Games-branded P&G products. P&G’s tribute to the London 2012 Olympic Games will remain at the American Canyon store until Aug. 10.
In related news, P&G will host on Aug. 2 American Olympic icon Peggy Fleming at an autograph signing for associates and customers at the American Canyon Walmart store. Fleming is an icon of American athleticism and artistry since capturing the gold medal in ladies’ singles figure skating at the Olympic Winter Games in Grenoble, France in 1968.
Nivea launches ‘Kiss of Style’ cap design contest
NEW YORK — Beiersdorf’s Nivea brand has announced the launch of its first-ever Nivea "Kiss of Style" design contest, which will give one winner the opportunity to design a limited-edition cap for Nivea Lip Care that will be sold in stores.
The contest kicked off on Aug. 1 exclusively on Nivea’s Facebook page and will showcase a variety of chic design patterns. Participants will be able to look to Charlotte Ronson, who created a limited-edition design in support of the contest, for inspiration. Ronson also has partnered with Nivea to serve as the contest’s celebrity judge.
Entries will be hosted on Nivea’s Facebook page through Aug. 22, and then the panel of judges will select the top 10 finalists. On Sept. 5, the finalists will be announced and then consumers will be able to log on to Nivea’s Facebook page to vote for their favorites. The winner will be announced on Sept. 20 and the winning design will come to life at retail in 2013.