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p.i.n.k. Spirits Company launches new interactive Web site

BY Tara Smith

NEW YORK The p.i.n.k. Spirits Company on Monday announced the launch of its new Web site that incorporates a higher level of design and functionality than most others in the category.

The site, www.pinkspirits.com, enables visitors to participate in an interactive experience by incorporating new educational tools for retail store owners, bartenders, account managers and consumers. The site also provides a search feature to locate p.i.n.k. spirits in any store in the country that sells the product, as well as enabling the visitor to purchase specially designed merchandise at the p.i.n.k. store. The new, enhanced site will be updated daily and also will feature the latest p.i.n.k. events and national promotions.

The p.i.n.k. Spirits Company, founded in 2006, is the world’s first producer of ultra-premium caffeine- and guarana-infused spirits that can be enjoyed straight or used to create any cocktail. The company plans to expand to 41 markets by the first quarter of 2008 and expects to be distributed in all 50 states by the fourth quarter of 2008. The p.i.n.k. Spirits Company has also announced that it will introduce p.i.n.k. Tequila, Rum, Sake, White Whiskey and Gin—all with the flavorless infusion of caffeine and guarana—in 2008.

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Miller brews up light craft beers for masses

BY Tara Smith

MILWAUKEE Miller Brewing Co. announced late last week that it would test market the Miller Lite Brewers Collection in Minneapolis, Charlotte, N.C., San Diego, and Baltimore beginning in February.

The three new versions of Miller Lite will be a blonde ale, an amber beer and a wheat beer—each with fewer calories and carbohydrates than a typical beer for that style. The three new beers will target mainstream drinkers and capitalize on trends that favor light beer, greater variety of beer styles and a willingness to pay more for higher-quality beers. They also could help establish a new beer industry category, something Miller chief marketing officer Randy Ransom calls “craft-style light.”

Light beer makes up roughly one-third of U.S. beer sales volume and is the dominant category in the beer industry, but craft beers, such as Samuel Adams Boston Lager, are taking a growing share of sales. That niche accounted for only about 3 percent of sales in 2006 but saw an 11.7 percent sales volume increase over 2005, compared with industry-wide growth of 2 percent.

The three beers will initially be available in six-pack bottles and priced between mainstream light beers and typical craft beers, the company said.

Miller Lite is Miller’s largest brand, accounting for 47 percent of the company’s sales volume in 2006.

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Kellogg to expand research facility

BY Tara Smith

BATTLE CREEK, Mich. Kellogg Co. on Wednesday announced plans to expand its W.K. Kellogg Institute for Food and Nutrition Research facility. The 157,000-square-foot addition will accommodate up to 300 employees, though president and chief executive officer David Mackay said job creation is not necessarily tied to the expansion.

The expanded facility will include food and packaging review rooms, chemistry labs, test kitchens, development labs and a large, flexible production pilot plant where new ideas for products are tested before full-scale production in any of the company’s manufacturing facilities. Construction is to begin in the second quarter of 2008; the facility may be operational in the third quarter of 2009.

The Battle Creek-based maker of cereal and snacks proposed the $54 million expansion plan to the Battle Creek City Commission in October.

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