Pick your flavor
SANTA MONICA, Calif. — Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.
New flavors will include cranberry, lime and blueberry, in a red, silver and blue can, respectively. The new products mark the first time Red Bull has added new flavors to its offerings, something competitors have already done. Red Bull is the category dollar volume leader in 2012, according to Nielsen figures, with a 42% dollar share vs. 35% for competitor Monster.
ReportersNotebook — Consumables, 11/19/12
SUPPLIER NEWS — Anheuser-Busch earlier this month donated 44,000 cases — 1,056,000 cans — of emergency drinking water and a cash donation of $100,000 to the American Red Cross to aid victims of Hurricane Sandy.
The brewing company shipped 4,000 cases to two New Jersey distributors — Harrison Beverage in Pleasantville, N.J., and Ritchie & Page Distributing in Robbinsville, N.J. — to the American Red Cross and other local disaster relief organizations on Nov. 1. Another 10,000 cases were delivered to Floyd Bennett Field in Brooklyn.
“Anheuser-Busch is in a unique position to produce and ship large quantities of emergency drinking water,” said Peter Kraemer, VP supply for Anheuser-Busch. “Our local distributors help identify those communities most in need and work with relief organizations … to make sure the water gets where it’s needed.”
Folgers Coffee has debuted bagged coffee and K-Cup packs in its new Gourmet Selections flavors.
Folgers Gourmet Selections bagged coffee is available in five roasts and six flavors, including Baked Berry Cobbler, Coconut Cream Pie, Toasted Hazelnut, Mocha Swirl and Deliciously Dark. Folgers Gourmet Selections K-Cup packs are available in five roasts and two flavor options, including Morning Cafe Light Roast and Vanilla Biscotti.
Single-cup coffee leads growth
While daily coffee consumption is dominated by ground coffee — 35% of consumers drink roasted ground coffee every day — premium-priced single-cup coffee is gaining popularity and has led the growth in the coffee category between 2010 and 2012, according to Mintel.
The single-cup market ballooned from $103 million in 2007 to an estimated nearly $1.8 billion in 2012, and Mintel expects to see upside for the segment until 2017 due to new innovations and more private-label pods.
The article above is part of the DSN Category Review Series. For the complete Pantry Sell-Through Report, including extensive charts, data and more analysis, click here.