BEAUTY CARE

Physicians Formula names Bruce Kanter to board

BY Allison Cerra

AZUSA, Calif. — Physicians Formula has filled a vacancy in its board of directors.

Following the departure of Padraic Spence, Bruce Kanter, who has been active on several boards and served as SVP and CFO of Neutrogena from 1980 to 1991, will join Physicians Formula’s board, as well as its audit committee, on July 1. Kanter’s election was recommended by the company’s nominating and corporate governance committee.

"I am excited to be joining the board of Physicians Formula. The company has the opportunity to continue to succeed in the marketplace by using its problem/solution approach to the consumer’s needs, and I look forward to using my experience in the cosmetic and skin care industries to help execute its strategy and expand its market position," Kanter said.

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L’Oréal Paris to launch iAd next month

BY Allison Cerra

NEW YORK — L’Oréal USA said it will utilize Apple’s new mobile advertising platform for its upcoming L’Oréal Paris campaign.

L’Oréal USA said its first beauty L’Oréal Paris iAd for iPad will feature a Lip Service Look Book and Shade Finder that provides users with a series of interactive evaluations related to skin and hair, while also offering recommendations for customized lip shades based on the user’s selections. Additionally, the iAd will feature exclusive footage of spokeswoman Gwen Stefani from the Infallible Le Rouge shoot, as well as lip looks and "how-to" instructions.

Last month, Lancôme and Maybelline both launched iAds for the iPhone and iPod Touch.

"L’Oréal is the No. 1 beauty company in the world, and millions of customers rely on the benefits of our products every day," L’Oréal USA chief marketing officer Marc Speichert said. "Now with iAd, our customers can further engage with all of our brand benefits interactively on iPad’s stunning display, allowing us to continue our legacy of using groundbreaking media to create new ways for consumers to interact with our brands."

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Liya Kebede tapped as L’Oréal Paris spokeswoman

BY Allison Cerra

PARIS — Liya Kebede has joined the growing roster of L’Oréal Paris representatives.

Kebede, an international model, entrepreneur, actress, humanitarian and advocate for mothers and children, as well as a mother herself, will serve as spokewoman for the brand. She joins such celebrities as Ines de la Fressange, Gwen Stefani, Freida Pinto, Jane Fonda, Aimee Mullins, Jennifer Lopez, Laetitia Casta and Gerard Butler.

"Liya is a very strong, inspiring and courageous woman, with an extremely refined and enchanting beauty. Her generous commitment to the cause of women’s well-being is also remarkable," L’Oréal Paris global brand president Cyril Chapuy said.

"It is important for me that I represent a brand that reflects my personality. I’m pleased to play a part in sharing the uniqueness, the charisma and the incredible stories of women of all origins and from all regions of the world," Kebede said.

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