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Philosys seeks FDA approval for blood-glucose meter

BY Allison Cerra

NEW YORK — Philosys is seeking regulatory approval from the Food and Drug Administration for its blood-glucose monitoring system.

Gmate Smart, which the company calls "the smallest and most innovative meter in the world," is a blood-glucose meter that works with the headphone connector of the iPhone, iPad and iPod.

"We are very excited to be close to FDA approval for our blood glucose monitoring technology and are preparing to bring this capability to the United States," Philosys operations manager Jennifer Kupar said. Gmate Smart is the world’s first ‘true smartphone meter.’ Given the dramatic rise of diabetes in the U.S. and more tech savvy consumers, there is a growing demand for this medical technology that Philosys can meet. Gmate is the perfect solution for diabetics seeking digital solutions to monitor their disease with the push of a button. We look forward to FDA approval of our revolutionary device this year."

Philosys said it expects to receive approval for the meter in third quarter 2012.


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Tracey Belcourt joins Kraft Foods

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods has appointed a new EVP strategy.

The company said Tracey Belcourt, who officially joins the company next month, will lead the strategy function and mergers and acquisition activities for Kraft’s global snacks company, Mondelez International, following the expected spinoff of Kraft’s North American grocery business on Oct. 1. In this role, Belcourt will report to Kraft Foods chairman and CEO Irene Rosenfeld, with responsibility for evolving and implementing the company’s growth strategy.

"Tracey is a highly accomplished corporate strategist with extensive background in consumer industries," Rosenfeld said. "She has broad international work experience throughout Latin America, Europe, Asia and Africa. She joins us at an exciting time, as we chart the course for our new global snacks company."

The appointment of Belcourt, who has been a partner at Bain & Co. in Toronto since 1999, completes the leadership teams of the two companies for the spinoff.

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Old Bay partners with Blippar

BY Allison Cerra

SPARKS, Md. — Old Bay has partnered with a smartphone and tablet application Blippar to offer consumers a new way to experience the brand.

Old Bay said when consumers download Blippar and "blip" Old Bay logos and packaging, it gives consumers access to 3-D interactive games, including Whack-A-Crab and Duckpin Bowling, as well as Old Bay recipes, such as snack mix, crispy wings, shrimp scampi and more. The brand’s launch of Blippar marks the first use of this technology in the U.S. consumer products sector.

"Old Bay is a brand that people are extremely passionate about," said Jill Pratt, VP marketing for McCormick, the parent company of Old Bay. "Through Blippar, we are able to provide Old Bay enthusiasts with engaging new digital content that allows them to further experience the brand. Blippar is extremely popular in Europe, and Old Bay is proud to be the first consumer product to use it stateside."

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