BEAUTY CARE

Philips sues P&G over Braun electric razor claims

BY Antoinette Alexander

NEW YORK Philips Electronics has filed a lawsuit against Procter & Gamble and its Braun division for allegedly falsely advertising its “Pulsonic” line of electronic shavers.

The suit seeks to order Braun to stop the alleged false advertisements and to award damages to Philips, which produces its own line of electronic shavers as well as the Norelco brand. Among other alleged false claims, the lawsuit identifies P&G’s claim that the Pulsonic uses sonic power to generate microvibrations to expose and shave more hair with every stroke.

The complaint also addresses Braun’s claim that “9 out of 10” men voted Pulsonic the “best electric shaver they have ever tried” in a 2007 Men’s Health survey. Philips argues that the survey was a scientifically uncontrolled sweepstakes in which Braun gave each participant a free Pulsonic, for which it usually charges the price of $250.

A P&G spokesperson was not immediately available for comment.

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Pure launches holistic skin care line

BY Antoinette Alexander

NEW YORK Pure, a natural and organic skin care line, has launched a line of herbal and holistic skin care products.

With a full range of facial, body and bath products, Pure is aiming to appeal to those beauty shoppers seeking products that “good for the body.” The company’s creams, facial serums, soaps and lip balms are made with natural oils that have been extracted from seeds, nuts, fruits and grains, as well as herbs and essential oils.

Founder Michele LoBosco started making homemade skin care products in her kitchen after becoming frustrated with her search for a skin care line made with all natural ingredients.

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Gillette sweepstakes offers golfers chance to learn from the best

BY Antoinette Alexander

BOSTON Gillette is offering consumers an opportunity to learn how to look and play like a golf champion with a private training session from golf coach Hank Haney.

As part of the Gillette Champions program, the online sweepstakes and instant win game promotion, which runs through April 15, 2008, will give one consumer the grand prize of a three day, two night trip for two and a private golf lesson with Haney. Haney is a national PGA Teacher of the Year who has taught more than 100 touring professionals from the PGA, LPGA and European, Japanese and Asian tours.

Other instant prizes include an MP3 player signed by all three Gillette Champions—Tiger Woods, Roger Federer and Thierry Henry; a set of golf clubs and a golf bag signed by Tiger Woods; a tennis racquet signed by Roger Federer; and other Gillette Champions merchandise.

For more information, visit www.gillettechampions.com

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