Philips Norelco debuts new shaver, partners with men’s grooming expert for YouTube series
STAMFORD, Conn. — The skin care needs of men differ greatly: some guys get a seemingly effortless, bump-free shave each and every time, while others are prone to ingrown hairs and irritation. Philips Norelco is partnering with grooming expert Craig the Barber to help smooth things out.
In a new video series from Philips Norelco, Craig takes on the skin issues that men encounter everyday. What's the right shaver to use? Which product ingredients should be avoided? Throughout the series, he tackles these questions and demystifies the shaving and grooming aisle. The video series is available on the Philips Norelco YouTube channel.
"As the men's shaving and grooming category continues to explode, guys have more options than ever before," said Craig the Barber. "The trick is knowing your skin and choosing the perfect products to get the best results. Philips Norelco is now making that process easier than ever, with customized technology for different skin needs, even razor burn and ingrown hairs."
In an effort to address the needs of men who experience ingrown hairs and bumps when shaving, Philips Norelco designed its first electric shaver that reduces irritation, while being gentle on the skin. The Philips Norelco CareTouch shaver cuts hair just above skin level for a smooth shave, minus the bumps. The shaver's wet-dry technology adds to its versatility.
"Creating meaningful innovation to improve people's lives is at the core of what Philips does," said Annette Domnik, senior director of marketing for Philips Norelco. "With a void in the electric shaving market for men with sensitive skin who are prone to ingrown hairs, we were determined to design a shaver that addressed this and the new Philips Norelco CareTouch delivers."
The Philips Norelco CareTouch shaver is priced at $59.99, and is available at Walmart, Target, Walgreens, Amazon and other retailers.
Maybelline NY to be official makeup partner of MADE Fashion Week in September
NEW YORK — Beauty brand Maybelline New York has teamed up with downtown creative hub, MADE, to act as the official makeup partner of MADE Fashion Week to be held Sept. 4 to 10 at Milk Studios.
Maybelline New York will provide creative direction, backstage artistry and its range of products for more than 10 MADE designers, including Public School, Cushnie Et Ochs, Ostwald Helgason, Olivier Saillard, Kitsune, Jonathan Simkhai, Maria Ke Fisherman, Peter Som, Chris Gelinas, Zana Bayne and Baja East.
The partners will also introduce the MADE for Maybelline Film Project, a video incubator that will enhance the platform of MADE Fashion Week's support of emerging creative talent. The incubator enlists the vision of eight filmmakers who will use mixed-media techniques to create a 30-second video inspired by the Maybelline New York-driven makeup trends found at MADE Fashion Week.
In addition, Maybelline New York will host a media lounge in the Penthouse at Milk Studios. The Maybelline New York media lounge will be open to editors, bloggers and influencers for three days and culminate in the exclusive MADE for Maybelline Film Project special event, which will be held on Sept. 10 to close out the week.
"Maybelline's involvement in fashion and commitment to creativity grow stronger with each season," stated David Greenberg, president of Maybelline New York-Garnier-essie. "As the fashion landscape continues to evolve, we need to ebb and flow with it, finding new and interesting ways to support our trend platform and the artistic communities that contribute to it. Partnering with MADE Fashion Week allows us to tap into a new generation of talent through meaningful backstage collaborations and thought-provoking content projects. These efforts showcase the Maybelline New York brand in an exciting new light."
Dollar General releases statement on Family Dollar rebuff
GOODLETTSVILLE, Tenn. — Dollar General released a statement regarding its proposed acquisition of Family Dollar, following the news of Family Dollar's rejection of the proposal.
“We are disappointed that the Family Dollar Board of Directors has concluded that our proposal is not reasonably expected to lead to a superior proposal without informing itself of all relevant information,” said Rick Dreiling, Dollar General’s chairman and CEO. “We have done extensive antitrust analysis using experienced advisers, the results of which confirm that the transaction as proposed is capable of being completed. We remain willing to share this analysis with Family Dollar and its counsel and are confident that we will be able to quickly and efficiently resolve any potential antitrust issues.”
Dreiling went on to say that Dollar General is reviewing its options: "Our existing all-cash proposal coupled with manageable antitrust issues continues to make our proposal superior to the current transaction agreement with Dollar Tree.”
Goldman, Sachs & Co. is serving as financial adviser to Dollar General; Simpson Thacher & Bartlett LLP is acting as its legal counsel.