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Philips bulb to tout Energy Star label

BY Allison Cerra

SOMERSET, N.J. — Philips Lighting announced that one of its LED bulbs now will carry the Energy Star label.

Philips AmbientLED 12.5 watt  — which also is sold under the Philips EnduraLED brand — has met or exceeded the light-quality and energy-efficiency requirements for a 60-watt LED equivalent set forth by Energy Star. 

Products that earn the Energy Star label meet the quality and energy-efficiency requirements set forth by the Environmental Protection Agency. They often are eligible for utility rebate programs that lower the cost of the product.

The bulb lasts 25 times longer and uses 80% less energy than the 60-watt incandescent bulb it was designed to replace, Philips said.

"Philips’ new LED light bulb is an exciting new addition to the suite of high-quality, energy-efficient lighting products carrying the Energy Star label," said Alex Baker, lighting program manager for Energy Star. "The innovation embodied in this new product demonstrates Philips’ commitment to helping American consumers and businesses save energy and save money while protecting the environment."

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Mega Brands introduces new preschool toys

BY Allison Cerra

NEW YORK — Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

This year’s Mega Bloks preschool construction toy launch includes:

  • The 3-in-1 Build ‘n Go walker, which is designed to grow with a child as he or she progresses from crawling to walking. It does triple duty as a wagon, walker and building platform;

  • The Tub Town collection, which is a series of big storage containers filled with fun building blocks featuring such classic play themes as farm, princess and dragons; and

  • The Build ‘n Go wagon, which includes loads of blocks and features a building plate that can be mounted on the bin so kids can build and take their creations along with them.

Each toy is designed to enhance and encourage children’s development throughout their preschool years, Mega Brands said.

The items are on display at the 2011 International Toy Fair.

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Aisle411 expands market reach

BY Michael Johnsen

ST. LOUIS — Aisle411, a mobile retail navigation service that helps shoppers locate products down to the shelf location, on Tuesday announced its service now is live in more than 1,000 stores. The service added three markets: Las Vegas, Los Angeles and San Diego.

Other markets identified for expansion included Atlanta; Baltimore; Boston; Houston; Minneapolis; New York; Phoenix; Sacramento, Calif.; Seattle and Washington, D.C.

Aisle411 offers a unique in-store search and comprehensive mobile retail shopping solution. Users can locate products in stores down to the specific section of the aisle, find product reviews, manage shopping lists, share experiences with friends via social media integration and get reward points and mobile coupons for using the service.

"A recent study by Accenture found that 73% of mobile-powered shoppers preferred peering into their phones for basic assistance instead of talking to a retail clerk," stated Nathan Pettyjohn, CEO of Aisle411. "By offering shoppers the information they want at their fingertips, Aisle411 is delivering an unparalleled retail experience that is transforming the way customers interact with retailers, advertisers and brands.

The Aisle411 app is available for free from the iPhone app store. Android and BlackBerry apps will be available later this year. These platforms also will begin integrating with Aisle411’s online website in 2011, the company stated.

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