HEALTH

Pharmavite’s Nature Made sponsors private Idol concert

BY Michael Johnsen

NEW YORK American Idol star Kimberley Locke last week performed a private concert in honor of National Women’s Health Week, an event that was sponsored by Pharmavite’s Nature Made Liquid Softgels, a new line of liquid softgels.

More than 750 pairs of tickets were awarded to New York-members of Pharmavite’s online loyalty program, Nature Made Wellness Rewards. More tickets were given away by Pharmavite representatives in Time Square the day before the concert, and awarded on local radio stations for the two weeks leading up to the event.

As part of the sponsorship, Pharmavite presented a donation of $10,000 to the Society for Women’s Health Research.

“I’m honored to partner with Nature Made in their support of the Society for Women’s Health Research to inspire women across America to take control of their health,” stated Locke. “As a woman who has triumphed over the challenges we all face in maintaining a healthy lifestyle, I encourage women to make a promise to invest in their own personal wellbeing.” 

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New Winn Dixie software credits eligible purchases to FSA, HSA

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie May 16 announced the grocery chain would employ upgraded software will make it easier for customers to credit appropriate over-the-counter and prescription medicines to their flexible-spending or health-savings accounts by identifying eligible products, charging them directly to the person’s FSA or HSA account, and then automatically subtracting that amount from the total owed for all other purchases

Formerly, customers using HSA/FSA cards to purchase these items had to pay for them at the pharmacy and then go to the regular checkout lanes to pay for the remainder of their items.

“This is all about making the shopping experience better for our customers,” stated Robin Miller, Winn-Dixie’s director of communications. “This service enhancement also provides a separate listing and total cost of qualifying purchases on the register receipt, which is helpful for many customers. We are very pleased to be able to offer this added convenience, especially in these challenging economic times.”

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Unilever touts efficacy of new appetite-suppressing milkshake

BY Alaric DeArment

GENEVA Unilever has developed a new appetite suppressant that traps the gas from food to create the feeling of satiety, the company announced Wednesday.

Research showed the suppressant, which comes in the form of a milkshake-like drink, is more effective than Unilever’s Slim-Fast drinks.

Researchers tested the drink on 24 subjects at breakfast, giving one group the new drink and the other group the regular Slim-Fast drink. Subjects given the new drink responded that they felt fuller at different intervals over the four-hour test.

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