Pharmavite, AAFP supplement education on health site
LEAWOOD, Kan. FamilyDoctor.org. —Pharmavite last month aligned with the American Academy of Family Physicians’ Consumer Alliance Program, pledging to underwrite the development of nonbranded, physician-reviewed consumer education content on vitamins, supplements, general health and heart health, all of which will be featured on the AAFP’s consumer health site
“The partnership with AAFP is a very positive statement on the evolution of the vitamins and supplements category,” said Skip Aldridge, Pharmavite EVP and chief customer officer, in an interview with Drug Store News. “We really believe this partnership is going to have a long-term benefit on the entire vitamin/supplement category, not just Nature Made, but for everybody.”
Serving as an online destination for patients seeking information on health questions, issues and concerns, FamilyDoctor.org recently was named one of “Five Great Health Sites” on a Newsweek.com blog, and one of the “‘Top Ten’ Most Useful Web Sites” by the Medical Library Association. FamilyDoctor.org welcomes, on average, 3.5 million unique visitors each month.
Americans increasingly are using vitamins and dietary supplements to prevent nutritional deficiencies. Nielsen Inc. Scantrack point-of-sale data indicated that use of vitamins, minerals and supplements by U.S. consumers increased 31% from 2005 to 2009. With increased use of these products comes an increased need for patient education.
The AAFP maintains complete editorial control over the content developed for FamilyDoctor.org to ensure creation of balanced, evidence-based content that can help consumers make informed decisions. The content is reviewed extensively by family physician editors, members of the AAFP Commission on Health of the Public and Science, and credentialed expert consultants.
NACDS puts a new spin on Meet the Market
SAN DIEGO This year the National Association of Chain Drug Stores introduced two new features to its Meet the Market format. First, NACDS hosted a Meet the Market Presentation Template webinar twice prior to Meet the Market, in which NACDS introduced a meeting template that succinctly captured all of the information retailers typically use to evaluate a new product or company.
Also new to Meet the Market were the booths of 10 service companies — trade media and professional education, merchandising consultants and marketing/media information companies — which afforded an opportunity for new and smaller suppliers to meet with these organizations.
“New companies have a need not only to meet with retailers, obviously, they have a need for their business,” noted Jim Whitman, NACDS SVP meetings and conferences. Another ongoing improvement is the productivity within each meeting, Whitman added. “We keep refining the match, the appointments,” he said.
This year, the Meet the Market format — in which smaller and new suppliers have 10-minute meetings with their category buyers — represented more than 8,000 face-to-face pre-arranged appointments.
Retail clinic growth slowing down? Not a chance
WHAT IT MEANS AND WHY IT’S IMPORTANT The news that Target is looking to expand its retail-based clinic business this year is yet one more indicator that reports of the demise of retail clinic growth have been greatly exaggerated.
(THE NEWS: Target to expand its retail clinic presence. For the full story, click here)
As the article states, Target, which opened its first clinic in 2006, is looking to open up eight new locations this September. It already operates 28 locations in Minnesota and Maryland.
It wasn’t so long ago — April to be exact — that CVS Caremark’s MinuteClinic indicated that it could double its current number of clinics in five years.
Why the growth? Well, aside from the aging population and a shortage of primary care physicians, a major catalyst is healthcare reform, which will mean that 32 million people who currently are uninsured will have healthcare coverage. With emergency rooms already overflowing, and primary care physicians already over-extended, having a retail clinic nearby where patients can receive convenient, quality and affordable health care will only become increasingly important.
Meanwhile, RediClinic, which has 22 clinics in H-E-B stores in Houston and Austin, Texas, is cranking up its marketing efforts and has tapped former Duane Reade executive Jeff Thompson as VP marketing. Thompson will be responsible for RediClinic’s consumer and partner marketing activities, including developing and implementing strategic customer acquisition/retention programs, new product delivery and brand strategy.
Thompson most recently served as VP marketing for Duane Reade.
Clearly, there continues to be significant growth opportunities for clinics — both in terms of the number of clinic locations and the scope of services offered within the clinics. As mentioned earlier, there are 32 million reasons why the growth will be quite dramatic.